Sr. Media Manager, Social

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Written by AI from the job title and company, not by 22Squared, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Media Manager, Social at 22Squared will play a pivotal role in shaping and implementing dynamic social media strategies, enhancing brand visibility, and fostering engagement across various platforms. This position involves overseeing campaign development, executing advertising initiatives, and analyzing performance metrics to optimize social media outreach. The ideal candidate will lead a team of social media specialists, collaborate with cross-functional partners, and remain updated on industry trends and tools to drive results and maximize return on investment.

Job Responsibilities

• Develop and execute integrated social media marketing strategies aligned with client objectives.
• Manage the day-to-day operations of social media campaigns, ensuring timely content and accurate messaging.
• Lead and mentor a team of social media specialists, providing guidance, training, and performance feedback.
• Analyze and report on campaign performance, utilizing insights to inform strategy adjustments and optimizations.
• Collaborate with creative teams to produce engaging and relevant content for various social platforms.
• Monitor industry trends and innovations to ensure a proactive approach to social media marketing.
• Establish and maintain relationships with key social media platforms and industry influencers.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, with a focus on campaign management and strategy.
• Demonstrated experience in team leadership and project management.
• Proficient in social media analytics tools and reporting metrics to drive data-informed decisions.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to thrive in a fast-paced, deadline-driven environment.

Technologies & Tools

The Senior Media Manager, Social will be expected to utilize a variety of technologies and tools to enhance campaign efficiency and effectiveness. These include social media management platforms (such as Hootsuite or Sprout Social), analytics tools (such as Google Analytics and social media insights tools), project management software (like Asana or Trello), and content creation tools (such as Canva or Adobe Creative Suite). Familiarity with these technologies will be crucial for driving successful social strategies and measurable outcomes.

Ideal Candidates

The ideal candidate for the Senior Media Manager, Social role is a strategic thinker with a creative flair who can adapt to an ever-changing digital landscape. They should possess strong leadership qualities, along with excellent analytical capabilities to interpret data-driven insights. A successful candidate will be proactive, detail-oriented, and a collaborative team player who thrives in a dynamic environment. They will have a passion for social media innovation and an eagerness to experiment with new technologies and techniques to elevate brand engagement.