Sr. Product Marketing & Content Specialist, US Remote

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Written by AI from the job title and company, not by Experian, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Product Marketing & Content Specialist will play a pivotal role in shaping the marketing strategy for Experian’s products, both enhancing product visibility and driving customer engagement. This position requires a creative and analytical professional who can develop compelling marketing content, execute effective go-to-market strategies, and collaborate cross-functionally to ensure alignment with product objectives and business goals. The ideal candidate will leverage market insights and customer feedback to refine messaging and positioning, ultimately contributing to the brand's growth and market presence within key segments.

Job Responsibilities

• Develop, implement, and optimize product marketing strategies that align with company objectives and target market needs.
• Create and manage impactful marketing content including whitepapers, case studies, blog posts, and social media materials.
• Collaborate with product management teams to refine product messaging and positioning based on market research and customer insights.
• Analyze competitive landscape and market trends to inform product positioning and promotional strategies.
• Coordinate product launches and promotional campaigns, ensuring timely execution and alignment across marketing, sales, and customer success teams.
• Monitor and measure the effectiveness of marketing initiatives, adjusting tactics as necessary to achieve optimal performance.
• Support sales teams with training and materials that enhance product understanding and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in product marketing, with a focus on technology or financial services.
• Strong portfolio of marketing content demonstrating excellent writing, editing, and storytelling capabilities.
• Proven experience in developing and executing successful marketing campaigns and go-to-market strategies.
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in marketing automation tools, CRM systems, and content management systems.

Technologies & Tools

The Sr. Product Marketing & Content Specialist will utilize various technologies and tools to execute their responsibilities effectively. Proficiency in marketing automation platforms such as HubSpot or Marketo, customer relationship management software like Salesforce, and content management systems is essential. Familiarity with data analytics tools for performance measurement and optimizing marketing initiatives is also expected.

Ideal Candidates

The ideal candidate for the Sr. Product Marketing & Content Specialist role will possess a strong blend of creativity and analytical skills. This individual should display a strategic mindset, capable of envisioning and executing marketing initiatives that resonate with customers. A proactive attitude, combined with excellent organizational skills, will allow the candidate to manage multiple projects efficiently. The ability to communicate insights and collaborate effectively is crucial, making someone with strong interpersonal skills and a passion for innovative marketing a perfect fit for this role.