Sr. Product Marketing Manager, Ad Demand & Growth Partnerships

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager, Ad Demand & Growth Partnerships at Pinterest will play a pivotal role in driving strategic initiatives aimed at maximizing advertising effectiveness and growth opportunities within the platform. In this capacity, the individual will be responsible for executing comprehensive marketing strategies that promote Pinterest's advertising solutions to potential partners, fostering long-lasting relationships while enhancing revenue streams. The ideal candidate will leverage data-driven insights to inform decision-making, optimize product positioning, and propel user engagement with Pinterest's advertising offerings.

Job Responsibilities

• Develop and implement marketing strategies for Pinterest's ad products aimed at driving demand and foster growth partnerships.
• Analyze market trends and user feedback to identify opportunities for product improvement and new features.
• Collaborate with cross-functional teams, including Product, Sales, and Engineering, to align messaging and ensure product readiness for market launches.
• Create compelling marketing materials, case studies, and presentations to effectively communicate product value to stakeholders.
• Manage and nurture relationships with key partners to enhance Pinterest's ad offering ecosystem.
• Lead competitive analysis and benchmarking to inform product positioning and marketing strategy.
• Track and report on the performance of marketing initiatives, leveraging metrics to optimize future campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the digital advertising or technology sectors.
• Proven track record of driving successful marketing campaigns and partnerships.
• Strong analytical skills with experience in leveraging data to drive decision-making.
• Exceptional communication skills, both written and verbal, with ability to engage stakeholders at all levels.
• Experience working with cross-functional teams in a fast-paced environment.
• Familiarity with digital marketing tools and platforms, including analytics and CRM systems.

Technologies & Tools

The Sr. Product Marketing Manager will utilize various technologies and tools to execute their responsibilities effectively. This includes platforms for data analysis such as Google Analytics, marketing automation tools like HubSpot or Marketo, and CRM systems such as Salesforce. Familiarity with A/B testing frameworks and digital advertising platforms will also be beneficial in enhancing ad performance and optimization strategies.

Ideal Candidates

The ideal candidate for the Sr. Product Marketing Manager position at Pinterest is a dynamic and self-motivated professional who thrives in a fast-paced environment. They should possess a strong strategic mindset, with a passion for digital marketing and a deep understanding of the advertising landscape. Strong interpersonal skills and the ability to engage with diverse stakeholders are crucial for building productive partnerships. An innovative approach to problem-solving and a commitment to driving insights-based decisions will significantly contribute to their success in this role.