Sr. Product Marketing Manager, Ad Demand & Growth Partnerships

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager for Ad Demand & Growth Partnerships at Pinterest is responsible for driving strategic initiatives that enhance Pinterest's advertising products and expand growth opportunities through partnerships. This position requires a deep understanding of market dynamics, creativity in promoting product utilization, and effective collaboration with cross-functional teams to shape marketing strategies that align with business objectives. The ideal candidate will leverage data-driven insights to engage and expand our advertising client base while fostering strong relationships with internal and external stakeholders.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that elevate Pinterest's ad solutions and increase adoption among clients.
• Analyze market trends and competitive landscape to identify growth opportunities and inform the product roadmap.
• Collaborate with product management and development teams to communicate unique selling propositions and gather feedback for product enhancement.
• Design and implement marketing campaigns that effectively target potential advertisers, with a focus on driving engagement and conversion.
• Create compelling sales collateral, case studies, and presentations to support the sales team in communicating the value of Pinterest's advertising products.
• Monitor and report on campaign effectiveness and adjust strategies as necessary to achieve targeted outcomes.
• Build and maintain strategic partnerships to broaden Pinterest's reach and enhance product offerings.
• Lead cross-functional training efforts to ensure all teams are well-equipped to promote and support advertising solutions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within the digital advertising sector.
• Proven track record of successfully launching and scaling marketing initiatives.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional communication and presentation skills, with an aptitude for storytelling to engage and persuade diverse audiences.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience in managing partnerships and understanding the advertising ecosystem.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools to support marketing efforts. Familiarity with marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics software (including Google Analytics), and project management tools (such as Trello or Asana) is essential to efficiently manage campaigns, track performance, and collaborate with teams.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager role will possess a unique blend of strategic thinking and creativity. They will have a passion for the advertising domain, coupled with a results-driven mindset. Strong interpersonal skills and the ability to foster relationships at all organizational levels are key characteristics for success in this role. Additionally, candidates should be adaptable, proactive, and able to thrive in a dynamic environment while balancing multiple projects with competing deadlines.