Sr. Product Marketing Manager, AdTech (Remote)

About this kind of role

What a Sr. Product Marketing Manager, AdTech (Remote) usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing strategies to promote advertising technology products, focusing on market analysis, competitive positioning, and messaging. This role often involves collaborating with product management, sales, and engineering teams to ensure successful product launches and ongoing marketing support. Responsibilities include creating marketing collateral, conducting market research, and measuring campaign effectiveness. A key focus is often on communicating the value proposition of complex adtech solutions to target audiences.

Tools and skills: Proficiency in marketing automation platforms, CRM software, data analytics tools, and strong skills in market research, content creation, and presentation delivery are generally required.

Good fit for: Individuals with a strong understanding of the advertising technology landscape and a proven track record of developing and executing successful marketing campaigns are typically well-suited for this role.