Sr. Product Marketing Manager – AI and ML

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Written by AI from the job title and company, not by Blue Yonder, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Sr. Product Marketing Manager specializing in Artificial Intelligence (AI) and Machine Learning (ML) at Blue Yonder, you will play a pivotal role in driving the marketing strategy and execution for our innovative AI and ML solutions. You will work closely with cross-functional teams including Product Management, Sales, and Customer Success to ensure that our products resonate with market demands and customer needs. Your expertise will help position Blue Yonder as a leader in the AI and ML space, driving product adoption and enhancing customer engagement.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for AI and ML products.
• Conduct market research to identify trends and customer requirements in AI and ML.
• Create compelling product positioning, messaging, and go-to-market strategies.
• Collaborate with Product Management to provide customer insights and feedback into the product development lifecycle.
• Deliver engaging presentations and product demonstrations to internal stakeholders and customers.
• Monitor and analyze product performance metrics to adapt strategies and improve outcomes.
• Conduct competitor analysis to ensure a well-informed product positioning.
• Lead cross-functional teams in the development of promotional materials and campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• 5+ years of product marketing experience, preferably within the technology or software industries.
• Strong understanding of AI and ML concepts, tools, and competitive landscape.
• Proven track record of developing successful marketing strategies that drive engagement and revenue growth.
• Excellent written and verbal communication skills with the ability to articulate technical concepts to non-technical audiences.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Experience with data analysis tools and techniques for market research and measurement.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, data analytics tools including Google Analytics and Tableau, and project management software such as Asana or Trello. Proficiency in these tools is essential for effective marketing campaign execution and performance tracking.

Ideal Candidates

The ideal candidates for this position will exhibit strong analytical and strategic thinking abilities, exceptional communication skills, and a deep passion for technology, particularly AI and ML. They should thrive in collaborative environments, demonstrate adaptability to a fast-paced work setting, and possess a results-driven mindset. A successful candidate will also be highly motivated and willing to embrace challenges, displaying innovative thinking in overcoming obstacles in product marketing.