Sr. Product Marketing Manager – AI and ML

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Written by AI from the job title and company, not by Blue Yonder, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager – AI and ML at Blue Yonder will be responsible for driving the go-to-market strategy, positioning, and messaging for our AI and machine learning solutions. This role will involve collaborating closely with product management, sales, and marketing teams to ensure alignment and successful execution of marketing initiatives. The Sr. Product Marketing Manager will be instrumental in understanding customer needs, market trends, and competitive landscape, thereby advocating for our innovative products effectively to stakeholders and customers alike.

Job Responsibilities

• Develop and execute comprehensive go-to-market strategies for AI and ML products.
• Create compelling product positioning and messaging that resonates with target audiences.
• Conduct market research to identify customer needs and competitive dynamics.
• Collaborate with product managers to shape product development based on market insights.
• Design and implement impactful marketing campaigns to drive product adoption and sales growth.
• Engage with sales teams to provide support, training, and tools to effectively promote products.
• Analyze and report on campaign performance and adjust strategies as necessary.
• Act as a thought leader in AI and ML, representing the company at industry events and conferences.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• Minimum of 5 years of product marketing experience, ideally in AI and ML domains.
• Proven track record of developing and implementing successful go-to-market strategies.
• Strong analytical skills, with experience in market research and competitive analysis.
• Excellent communication and presentation skills, both written and verbal.
• Ability to work collaboratively across multifunctional teams.
• Familiarity with marketing automation tools and CRM systems.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools to support their role, including CRM platforms such as Salesforce, marketing automation tools like HubSpot or Marketo, and data analytics software such as Google Analytics or Tableau. Additionally, familiarity with AI and ML development platforms is advantageous in understanding product functionalities and differentiators.

Ideal Candidates

The ideal candidates for this position will possess a blend of technical acumen and marketing expertise, with a passion for AI and ML technologies. Strong interpersonal skills and a propensity for strategic thinking are key traits. Candidates should be proactive, detail-oriented, and able to thrive in a fast-paced environment. A mindset geared toward continuous learning and adaptability to evolving market conditions will greatly contribute to success in this role.