Sr Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CDK Global, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr Product Marketing Manager at CDK Global will play a pivotal role in shaping and executing marketing strategies that drive customer adoption, retention, and overall satisfaction of our innovative products. This role involves working collaboratively across various teams to define product positioning, create compelling marketing campaigns, and analyze market performance to inform product improvements. The successful candidate will leverage their extensive experience to enhance our brand visibility and connect with both current and prospective clients in the automotive industry.

Job Responsibilities

• Develop and implement marketing strategies to drive product success and increase market share.
• Conduct market research to understand customer needs and competitive landscape.
• Create product messaging and positioning that resonates with target audiences.
• Collaborate with the Product Management team to develop product roadmaps and feature prioritization.
• Monitor and analyze campaign performance metrics to optimize marketing effectiveness.
• Support sales teams with training materials and product information to improve sales techniques.
• Manage product launches, including planning, execution, and post-launch analysis.
• Engage with customers and stakeholders to gather feedback and insights for continual product improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the technology or automotive sector.
• Strong analytical skills with a proven ability to interpret data and market trends.
• Excellent communication and presentation skills, both verbal and written.
• Proficiency with marketing automation tools and CRM software (e.g., Salesforce, HubSpot).
• Experience in managing cross-functional teams and projects.
• Strong project management skills with the ability to multitask and meet deadlines.

Technologies & Tools

This position will utilize a variety of technologies and software tools to enhance marketing efforts, including but not limited to customer relationship management (CRM) systems like Salesforce, marketing automation platforms like HubSpot, data analytics tools for performance tracking, and collaboration software to coordinate with cross-department teams.

Ideal Candidates

Ideal candidates for the Sr Product Marketing Manager position will possess both strategic thinking and creative problem-solving capabilities. They will demonstrate strong leadership skills, with the ability to inspire and motivate cross-functional teams to achieve shared goals. A proactive attitude, coupled with a deep understanding of market dynamics and customer needs, will help the right individual excel in this position. Additionally, candidates should exhibit a passion for innovation and excellence in their work, ensuring that CDK Global remains a leader in the automotive technology space.