Sr. Product Marketing Manager, Generative AI

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Written by AI from the job title and company, not by Databricks, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager for Generative AI at Databricks will play a pivotal role in driving the market strategy and positioning of innovative generative AI products. This position requires a unique blend of technical expertise in AI technologies and exceptional marketing skills. The successful candidate will work closely with product management, sales, and engineering teams to develop comprehensive go-to-market strategies, create compelling messaging, and ultimately drive product adoption and revenue growth.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies for generative AI solutions that align with company goals.
• Create compelling product messaging and positioning that resonates with target audiences and differentiates Databricks from competitors.
• Collaborate with cross-functional teams including product management, sales, and engineering to ensure alignment on product vision and goals.
• Conduct market research and competitive analysis to identify trends and insights that will inform marketing strategies.
• Develop and deliver impactful sales enablement materials and training to support the sales team in effectively selling generative AI products.
• Manage and optimize marketing campaigns to drive awareness, engagement, and lead generation.
• Track and analyze product performance metrics to inform continuous improvement efforts and ensure target outcomes are met.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field; MBA preferred.
• 5+ years of experience in product marketing, with a focus on AI-related technologies, particularly generative AI.
• Demonstrated success in developing and executing go-to-market strategies for innovative technology products.
• Strong understanding of AI/ML technologies and their applications across various industries.
• Excellent verbal and written communication skills, with the ability to convey complex concepts clearly and persuasively.
• Experience with market research tools and methodologies for gathering insights and driving marketing strategies.
• Proficient in using marketing automation and CRM tools to enhance marketing efforts.

Technologies & Tools

The Sr. Product Marketing Manager will work with a variety of technologies and tools, including marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), analytics tools (Google Analytics, Tableau), and collaboration software (Slack, Asana). Familiarity with data analytics and machine learning frameworks will also be instrumental in understanding customer needs and product capabilities.

Ideal Candidates

Ideal candidates for this role will demonstrate a deep passion for emerging technologies, particularly in the field of AI, and possess a strategic mindset with the ability to translate technical information into clear marketing initiatives. They will be proactive, results-oriented, and thrive in a fast-paced environment. Strong interpersonal skills and the ability to collaborate effectively with diverse teams will be crucial for success in this position. Candidates should also show a continuous drive for learning and adaptation to changing market dynamics.