Sr. Product Marketing Manager

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Job Overview

The Senior Product Marketing Manager at Lattice will be responsible for driving the go-to-market strategy and product positioning for our suite of products. This role requires a strategic thinker with a deep understanding of product marketing, as well as the ability to collaborate with cross-functional teams to develop compelling messaging, drive product adoption, and increase market share. The successful candidate will leverage market insights to inform product development and enhance customer engagement, ultimately contributing to the overall business growth of Lattice.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with the overall business goals.
• Conduct market research and analyze customer needs to identify opportunities for product enhancement and new product launch.
• Create and implement product positioning and messaging that resonates with target audiences.
• Collaborate with product management to ensure alignment between product development and marketing strategies.
• Design and deliver marketing collateral such as sales presentations, brochures, and case studies.
• Work closely with sales teams to provide training and tools required to effectively sell the products.
• Measure and report on the effectiveness of marketing strategies and sales enablement initiatives.
• Manage relationships with external partners, vendors, and agencies as needed for marketing support.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in a technology-focused company.
• Proven track record of successfully launching products and driving their adoption in the market.
• Exceptional analytical skills with the ability to interpret data and market trends.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Proficiency in marketing automation and CRM tools such as HubSpot, Salesforce, or similar platforms.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools pivotal in executing their responsibilities, including marketing automation platforms such as HubSpot, customer relationship management (CRM) software like Salesforce, project management tools such as Asana or Trello, and analytics tools like Google Analytics or Mixpanel for tracking marketing effectiveness and performance metrics.

Ideal Candidates

The ideal candidate for this position possesses a strategic mindset coupled with a creative flair. They are data-driven decision-makers who excel in collaborative environments, showcasing strong interpersonal skills. A successful Senior Product Marketing Manager at Lattice is not only passionate about technology and product marketing but also demonstrates resilience and adaptability in a dynamic landscape. They should possess a proactive approach to problem-solving and a continuous improvement mindset, eager to learn and evolve with industry trends.