Sr. Product Marketing Manager, Leasing & Maintenance

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Written by AI from the job title and company, not by AppFolio, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager for Leasing & Maintenance at AppFolio will play a pivotal role in driving growth and engagement across our product offerings. This position involves developing strategic marketing initiatives, overseeing product positioning, and communicating the value propositions of our leasing and maintenance solutions to various stakeholders. The Sr. Product Marketing Manager will collaborate closely with product management, sales, and other cross-functional teams to ensure alignment and promote customer success through effective marketing strategies.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the Leasing & Maintenance product lines.
• Conduct market research to identify customer needs and competitive landscape, informing product differentiation.
• Create compelling product messaging and positioning that resonates with target audiences.
• Collaborate with product management to prioritize features and enhancements based on customer feedback.
• Lead go-to-market efforts for product launches, including communication plans, sales enablement, and promotional campaigns.
• Analyze the performance of marketing initiatives and use data-driven insights to optimize strategies.
• Prepare reports and presentations to communicate marketing performance and insights to senior leadership.
• Serve as the thought leader on industry trends related to leasing and maintenance solutions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, preferably within the technology or SaaS industry.
• Demonstrated success in developing and executing marketing strategies that drive product adoption and engagement.
• Strong analytical skills with the ability to interpret market data and customer insights.
• Excellent communication and presentation skills, with proven ability to influence stakeholders at all levels.
• Experience working with cross-functional teams and leading projects in a fast-paced environment.
• Deep understanding of leasing and maintenance management processes is a plus.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools to perform their job effectively. This includes but is not limited to marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), data analytics tools for market research and performance tracking (such as Google Analytics), along with presentation and collaboration tools (like Microsoft Office 365 and Slack). Familiarity with product management tools (such as JIRA or Trello) may also be beneficial.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position will exhibit a strong passion for technology and a commitment to understanding customer needs deeply. They should possess a strategic mindset paired with excellent creativity to bring innovative marketing approaches to life. Strong collaboration and interpersonal skills are vital, as this role requires working with diverse teams to ensure alignment on product initiatives. Additionally, a results-oriented individual who thrives in a dynamic environment and demonstrates adaptability will be well-suited for this position.