Sr. Product Marketing Manager, Licensed Sports

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Job Overview

The Senior Product Marketing Manager for Licensed Sports at Amazon will be responsible for driving the strategic direction and execution of marketing initiatives within the licensed sports category. This role encompasses the development of marketing strategies that enhance brand visibility, resonate with target audiences, and optimize product performance. The successful candidate will collaborate closely with cross-functional teams, including product development, sales, and analytics, to achieve revenue goals while building strong relationships with sports licensing partners.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for licensed sports products that align with Amazon's brand positioning and business objectives.
• Conduct market analysis to identify trends, competitive landscape, and customer insights that drive decision-making.
• Collaborate with product management to define product positioning, messaging, and go-to-market strategies.
• Oversee the planning and execution of marketing campaigns, including digital marketing, social media, and events, to maximize reach and engagement.
• Manage relationships with external partners, including sports leagues and licensing organizations, to ensure alignment on collaboration efforts.
• Track and analyze performance metrics for marketing campaigns, providing insights and recommendations for continuous improvement.
• Lead cross-functional teams to ensure seamless execution of marketing initiatives and product launches.
• Stay current with industry developments, emerging trends, and competitive activities to inform future strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5-7 years of experience in product marketing, preferably within the sports or consumer goods industry.
• Proven track record of developing and executing successful marketing strategies that drive revenue growth.
• Strong analytical skills with the ability to interpret complex data and translate findings into actionable strategies.
• Excellent project management skills with a demonstrated ability to manage multiple projects simultaneously.
• Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience with digital marketing and e-commerce best practices.

Technologies & Tools

The Senior Product Marketing Manager will utilize various software and tools to enhance productivity and marketing effectiveness. This includes, but is not limited to, customer relationship management (CRM) systems, project management software (e.g., Asana, Trello), data analytics tools (e.g., Tableau, Google Analytics), and digital marketing platforms (e.g., Amazon Marketing Services). Familiarity with social media management tools and content management systems will also be advantageous in executing marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position is a strategic thinker with a passion for sports and brand marketing. They possess a blend of creative and analytical skills and are adept at managing relationships with diverse stakeholders. Strong leaders, they thrive in collaborative environments and are motivated by results. Furthermore, they are adaptable to change, with a proactive approach to problem-solving and an unwavering commitment to achieving excellence in their marketing endeavors.