Sr. Product Marketing Manager, Licensed Sports

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Written by AI from the job title and company, not by Amazon, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager for Licensed Sports at Amazon will be at the forefront of developing and implementing innovative marketing strategies tailored for our licensed sports products. This role requires a deep understanding of the sports industry, consumer trends, and competitive landscape to effectively drive the brand positioning and marketing initiatives. The successful candidate will collaborate across multiple departments, leveraging data-driven insights to optimize customer engagement and achieve sales objectives while ensuring alignment with overall business goals.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for licensed sports products that align with Amazon's overall brand and business objectives.
• Conduct market research and analysis to identify opportunities for growth and differentiation within the licensed sports category.
• Collaborate with cross-functional teams, including product management, retail, and creative, to drive marketing initiatives from concept to execution.
• Oversee the creation of impactful marketing collateral, including digital campaigns, social media content, and promotional materials, ensuring consistency in messaging.
• Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and make data-driven recommendations for improvement.
• Manage relationships with external partners, including licensors, agencies, and vendors, to enhance product visibility and consumer engagement.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing, preferably within the sports or licensed merchandise sector.
• Proven track record of successfully launching and managing marketing campaigns across multiple channels.
• Strong analytical skills, with the ability to derive actionable insights from complex data sets.
• Excellent communication and interpersonal skills, with experience in stakeholder management.
• Creative thinker with a passion for sports and an understanding of consumer behavior in this domain.

Technologies & Tools

This position utilizes a variety of technologies and tools, including marketing automation platforms, customer relationship management (CRM) systems, data analytics software, and project management tools. Familiarity with digital marketing tools such as Google Analytics, social media advertising platforms, and e-commerce analytics is essential for optimizing marketing strategies and measuring success.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager role possess a blend of strategic thinking and creativity, with a strong passion for sports. They are results-oriented, demonstrating agility in navigating a fast-paced environment and adapting to changing market dynamics. Effective leaders, they inspire their teams to achieve high levels of performance while nurturing an open and collaborative culture. Their strong communication skills enable them to articulate ideas clearly and influence stakeholders at various levels, making them adept at driving projects to successful completion.