Sr. Product Marketing Manager, Licensed Sports

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Job Overview

The Senior Product Marketing Manager for Licensed Sports at Amazon will play a pivotal role in driving the marketing strategy and execution for our licensed sports products. This position will involve developing product positioning, crafting compelling messaging, and overseeing marketing campaigns that resonate with sports enthusiasts. The ideal candidate will collaborate cross-functionally with product development, sales, and customer engagement teams to ensure the successful launch and growth of our licensed sports offerings, with a focus on maximizing customer acquisition and retention in this highly competitive segment.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to elevate the brand presence of licensed sports products.
• Conduct market research and analysis to identify consumer trends, competitive positioning, and growth opportunities.
• Create and manage marketing campaigns, ensuring alignment with brand objectives and customer expectations.
• Collaborate with cross-functional teams, including sales, merchandising, and product development, to launch new products effectively.
• Analyze campaign performance metrics and ROI to continuously optimize marketing initiatives.
• Develop engaging content across multiple channels to enhance customer engagement and drive sales.
• Train and provide support for sales teams regarding product features, benefits, and competitive differentiators.
• Establish effective partnerships with licensing partners to align marketing efforts with brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5-7 years of experience in product marketing, preferably in licensed sports or a related industry.
• Proven track record of successfully launching and managing marketing campaigns.
• Strong analytical skills with the ability to derive actionable insights from data.
• Exceptional communication and presentation skills, with the capability to articulate complex ideas clearly.
• Experience working in a fast-paced, cross-functional team environment.
• Proficiency in digital marketing tools and techniques, including SEO, PPC, and social media marketing.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to streamline marketing efforts and manage campaigns effectively. These may include Customer Relationship Management (CRM) software, marketing automation platforms, data analytics tools, social media management applications, and content management systems (CMS). Familiarity with Adobe Creative Suite and project management software will also be beneficial for executing marketing strategies effectively.

Ideal Candidates

Ideal candidates for this position will possess a strong blend of strategic thinking and creative problem-solving capabilities. They should have a passion for sports and an understanding of the fan experience, helping them to connect with target audiences authentically. Excellent interpersonal skills are crucial for collaboration across teams, and candidates should be adaptable, demonstrating resilience in a dynamic and fast-paced corporate environment. A proactive attitude toward learning and embracing new technologies will also be critical for success in this role.