Sr. Product Marketing Manager, Performance Ads & Merchant Tools

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Product Marketing Manager for Performance Ads & Merchant Tools at Pinterest will be responsible for developing and implementing marketing strategies that drive the adoption and engagement of our Performance Ads and Merchant Tools. This individual will work cross-functionally with product management, sales, and analytics teams to ensure a customer-centric approach, leveraging insights to position these offerings effectively in the market. The role involves creating compelling content, defining go-to-market strategies, and measuring success through data-driven analysis to enhance product performance and improve user experience.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for Performance Ads and Merchant Tools.
• Collaborate with product management to define the positioning and messaging of the products.
• Create marketing materials including presentations, website content, and case studies to support sales efforts.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Analyze performance metrics and transform data into actionable insights to drive product enhancements.
• Work closely with the sales team to provide training and support materials.
• Lead product launches and coordinate cross-functional teams to ensure alignment and execution.
• Foster relationships with key stakeholders and influencers to promote products effectively.

Qualifications

• Bachelor’s degree in Marketing, Business, or relevant field; MBA preferred.
• Minimum of 5 years of experience in product marketing, particularly in digital advertising or e-commerce.
• Proven ability to craft compelling storytelling and content for diverse audiences.
• Strong analytical skills with a proven track record of driving data-informed decisions.
• Excellent communication and presentation skills, both written and verbal.
• Experience managing cross-functional teams to achieve project goals.
• Familiarity with performance marketing and merchant tools is highly desirable.

Technologies & Tools

This position requires proficiency in marketing analytics tools and software such as Google Analytics, Tableau, and CRM platforms like Salesforce. Familiarity with project management software, such as Asana or Trello, as well as design tools like Canva or Adobe Creative Suite for marketing material creation, will also be beneficial. Knowledge of HTML and basic SEO principles will be a plus for optimizing content and enhancing online presence.

Ideal Candidates

The ideal candidates for this position are highly motivated individuals with a passion for technology and innovation in the marketing landscape. They possess a strong strategic mindset and a results-oriented approach, allowing them to navigate complex challenges effectively. Excellent interpersonal skills coupled with creativity in marketing will significantly contribute to their success in this role. Candidates should also exhibit strong leadership qualities, capable of inspiring and motivating cross-functional teams while maintaining a collaborative and inclusive environment.