Sr. Product Marketing Manager (Remote)

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Job Overview

The Senior Product Marketing Manager at Epsilon will play a pivotal role in driving the go-to-market strategies for our innovative product offerings. This position requires a results-driven individual who can work closely with cross-functional teams including product development, sales, and customer success to enhance brand visibility and generate demand. The successful candidate will be responsible for crafting marketing strategies, conducting market research, and fostering customer engagements to position Epsilon as a leader in the marketing technology space.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with company objectives and drive revenue growth.
• Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning.
• Create engaging content for product launches, sales enablement, and marketing campaigns across various channels.
• Collaborate with product management to refine product features and ensure alignment with market demands.
• Lead cross-functional initiatives with sales, customer success, and technical teams to execute successful product launches.
• Analyze marketing performance metrics to gauge effectiveness and optimize marketing campaigns.
• Develop training programs and materials for the sales team to enhance their product knowledge and selling capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5-7 years of experience in product marketing, preferably within the technology or marketing sector.
• Demonstrated ability to develop and execute marketing strategies that drive business outcomes.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional written and verbal communication skills, with an aptitude for crafting compelling marketing narratives.
• Proficiency in using marketing automation tools and CRM systems.
• Ability to work in a fast-paced, remote environment while managing multiple projects effectively.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, analytical tools such as Google Analytics, and project management software to streamline collaboration and track project progress. Familiarity with data visualization tools and content management systems is also advantageous for this role.

Ideal Candidates

The ideal candidates for the Senior Product Marketing Manager role will exhibit strong leadership qualities and a strategic mindset. They will possess exemplary communication skills, allowing them to engage effectively with various stakeholders. A collaborative spirit and a proactive approach to problem-solving are essential, as well as a passion for understanding customer behaviors and market dynamics. Candidates should also demonstrate adaptability in a remote work environment, balancing independent tasks with collaboration across teams.