Sr. Product Marketing Manager (Remote)

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Written by AI from the job title and company, not by Epsilon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Product Marketing Manager at Epsilon will play a crucial role in driving the go-to-market strategies for our innovative product offerings. This individual will be responsible for articulating the value proposition, developing marketing materials, and coordinating across teams to ensure successful product launches. The candidate will utilize their expertise to analyze market trends, generate insights, and implement effective marketing campaigns that resonate with target audiences while driving revenue growth. This position is fully remote, providing flexibility and the opportunity to work within a diverse and collaborative environment.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to drive product adoption and growth.
• Create compelling messaging and positioning for Epsilon’s product offerings.
• Conduct market research to identify customer needs and market opportunities.
• Collaborate with product management and sales teams to define the product roadmap and market requirements.
• Lead cross-functional teams to design and implement successful product launch initiatives.
• Analyze product performance and customer feedback to iterate on marketing strategies.
• Facilitate training and enablement sessions for sales and customer success teams.
• Manage marketing budget and optimize spending on product marketing activities.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or a related role.
• Demonstrated success in product positioning, messaging, and launch execution.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills.
• Proficiency in marketing automation tools and CRM software.
• Knowledge of digital marketing channels and techniques.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts and drive product success. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) software (like Salesforce), analytics tools (such as Google Analytics), and project management software (like Asana or Trello) to facilitate collaboration and execution of marketing strategies.

Ideal Candidates

The ideal candidates for the Sr. Product Marketing Manager position at Epsilon are those who possess a results-oriented mindset coupled with a creative approach to problem-solving. They thrive in dynamic environments and have a keen understanding of the market landscape. Strong leadership skills and the ability to influence across various levels of the organization are essential. Candidates should be passionate about technology and possess a strong customer-centric focus, enabling them to drive impactful marketing initiatives that resonate with both internal stakeholders and end users.