Sr. Product Marketing Manager - Remote

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Written by AI from the job title and company, not by Steer, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Steer will play a pivotal role in defining and executing our product marketing strategy across various channels. The incumbent will be responsible for developing comprehensive marketing plans, generating valuable market insights, and collaborating with cross-functional teams to drive product positioning and messaging. This remote position requires a strategic thinker who can effectively balance product knowledge and market trends to enhance customer satisfaction and drive revenue growth.

Job Responsibilities

• Develop and implement product marketing strategies that align with business objectives and meet market demands.
• Conduct thorough market research and competitive analysis to inform product positioning, pricing, and promotional strategies.
• Collaborate with product management and development teams to ensure product offerings are effectively communicated and positioned in the market.
• Create compelling sales collateral, presentations, and other marketing materials to support the sales team and enhance customer engagement.
• Work with the digital marketing team to design and execute online campaigns that promote product features and benefits.
• Analyze performance metrics to assess the effectiveness of product marketing efforts and make data-driven recommendations for improvement.
• Act as the key point of contact for product-related inquiries from both internal and external stakeholders.
• Lead cross-functional meetings to align product marketing initiatives and track progress against goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5-7 years of experience in product marketing, preferably within a technology or SaaS environment.
• Strong understanding of marketing principles, product lifecycle management, and competitive market dynamics.
• Excellent verbal and written communication skills with a knack for storytelling and persuasive messaging.
• Proficiency in marketing analytics tools and software to analyze data and gain insights.
• Demonstrated ability to work collaboratively within multi-disciplinary teams and handle multiple projects simultaneously.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools to support marketing initiatives, including marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), CRM software (e.g., Salesforce), and project management tools (e.g., Asana, Trello). Familiarity with these tools is essential for streamlining processes and measuring success effectively.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position at Steer is a proactive and innovative professional who thrives in a fast-paced, remote environment. A successful candidate will possess strong analytical skills, a creative mindset, and the ability to translate complex concepts into clear and engaging messaging. Additionally, they should demonstrate a passion for technology and an understanding of customer needs, coupled with exceptional relationship-building capabilities that foster collaboration across teams.