Sr. Product Marketing Manager - Remote

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Written by AI from the job title and company, not by Steer, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Product Marketing Manager at Steer will play a crucial role in driving product messaging, positioning, and go-to-market strategies to enhance the market presence of our offerings. This remote position requires a strategic thinker who can translate complex technical specifications into compelling marketing narratives that resonate with customers. The ideal candidate will collaborate closely with product management, sales, and customer success teams to ensure alignment on product goals and market opportunities, while leading marketing initiatives that drive customer acquisition and retention.

Job Responsibilities

• Develop and implement product marketing strategies and campaigns that communicate product value and drive adoption.
• Conduct thorough market research and competitive analysis to identify market trends and customer needs.
• Create comprehensive product positioning and messaging that differentiate our offerings from competitors.
• Collaborate with cross-functional teams to align product launches with marketing campaigns and sales strategies.
• Manage the creation of marketing collateral, including brochures, presentations, product demos, and case studies.
• Lead the development of sales enablement tools and training to support the sales team.
• Establish performance metrics and analyze the effectiveness of marketing initiatives, making recommendations for continuous improvement.
• Engage with customers to gather feedback and insights to inform product development and marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in a technology-driven environment.
• Proven track record of developing successful go-to-market strategies and executing marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional written and verbal communication skills, with a talent for storytelling.
• Ability to work collaboratively in a fast-paced, remote team environment.
• Familiarity with CRM software and marketing automation tools.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts. Proficiency with CRM platforms such as Salesforce, marketing automation software (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and project management applications (e.g., Asana, Trello) will be essential for effective performance in this role.

Ideal Candidates

Ideal candidates for this position will be results-oriented individuals with a passion for technology and innovation. They will possess a blend of creative and analytical thinking, enabling them to conceive, develop, and execute impactful marketing strategies. A strong ability to communicate effectively across various stakeholders while managing multiple projects simultaneously is essential. Additionally, the ideal candidate will demonstrate adaptability to change and a commitment to learning and professional growth in a dynamic remote work environment.