Sr. Product Marketing Manager

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Written by AI from the job title and company, not by Starburst, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Product Marketing Manager at Starburst will be responsible for leading the strategic direction of marketing initiatives for our innovative data analytics solutions. This individual will work closely with cross-functional teams to develop and execute marketing strategies that elevate our product positioning, increase brand awareness, and drive customer engagement. The role demands a deep understanding of market trends, customer needs, and competitive landscape, ensuring that our offerings resonate within the marketplace and align with our business objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with enterprise goals.
• Conduct thorough market research to identify customer needs and market trends.
• Create compelling product messaging and positioning that clearly differentiates Starburst's solutions.
• Collaborate with the sales team to provide them with effective sales tools and training necessary for successful product promotion.
• Manage product launches, coordinating with internal stakeholders to ensure smooth roll-out and rollout effectiveness.
• Analyze market performance metrics and adjust marketing strategies accordingly to optimize impact.
• Establish and maintain relationships with industry analysts and engage with key influencers.
• Lead the development of marketing collateral, including brochures, white papers, presentations, and case studies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in the software or technology sector.
• Proven track record of launching successful products and developing impactful marketing strategies.
• Strong analytical skills and ability to interpret market data to inform decision-making.
• Excellent communication and presentation skills, with the ability to convey complex concepts clearly.
• Experience in digital marketing and familiarity with marketing automation tools is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Sr. Product Marketing Manager will utilize a variety of technologies and tools, including CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (e.g., Google Analytics, Tableau), and collaboration software (like Slack and Asana) to manage campaigns, analyze market performance, and facilitate communication across teams.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset with an entrepreneurial spirit, able to drive initiatives from conception through execution. They should have a strong passion for technology and a keen sense of market dynamics. Excellent interpersonal skills, creativity, and a proactive approach to problem-solving are essential. The candidate should be adaptable, detail-oriented, and comfortable with fast-paced work environments, demonstrating the ability to manage multiple projects simultaneously while maintaining a focus on quality outcomes.