Sr. Product Marketing Manager, Third-Party Demand & Partner Programs

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Marketing Manager, Third-Party Demand & Partner Programs at Pinterest will play a pivotal role in driving the growth and success of our third-party partners and associated demand generation strategies. This position entails creating and executing comprehensive go-to-market plans, collaborating cross-functionally to enhance product features, and building strong relationships with partners. The ideal candidate will leverage analytical insights to optimize product positioning, improve partner engagement, and elevate overall brand presence in the market.

Job Responsibilities

• Develop and implement strategic marketing plans that optimize third-party demand and partner programs.
• Collaborate with cross-functional teams, including Sales, Product, and Analytics, to align objectives and ensure effective execution of marketing initiatives.
• Analyze market trends and performance metrics to identify opportunities for growth and engage partners effectively.
• Lead the creation of training materials and resources to equip partners with essential tools and knowledge for success.
• Manage relationships with existing partners and identify prospective partnerships that align with Pinterest's vision.
• Oversee content creation and marketing campaigns that resonate with target audiences and enhance brand visibility.
• Monitor, report, and optimize the performance of marketing programs based on data-driven insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 5 years of product marketing experience, with a demonstrated track record in managing partner programs.
• Proficient in data analysis and market research, with the ability to translate data into actionable marketing strategies.
• Strong project management skills with a proven ability to handle multiple initiatives simultaneously.
• Excellent interpersonal and communication skills, both written and verbal.
• Proficient in marketing automation tools and CRM platforms.

Technologies & Tools

This position requires proficiency in various marketing technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management software like Salesforce, analytics tools such as Google Analytics, and project management tools such as Asana or Trello. Familiarity with social media management and digital advertising platforms will also be advantageous.

Ideal Candidates

The ideal candidate for this position will possess a blend of strategic thinking and creativity, demonstrating a passion for cultivating partnerships and enhancing brand recognition. An effective communicator with the ability to foster collaborative relationships across various teams and external partners will excel in this role. Candidates should be data-driven, proactive problem solvers, capable of adapting to a fast-paced environment while maintaining a focus on results and continuous improvement.