Sr. Social Media Manager (Contract to Hire)

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Written by AI from the job title and company, not by Saylor, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Social Media Manager at Saylor will play a pivotal role in developing and executing our social media strategy to enhance brand awareness, engage with our audience, and drive web traffic. This position requires a creative thinker with strong expertise in social media management who can analyze performance metrics and adapt strategies accordingly. As a critical member of our marketing team, the individual will oversee the creation of engaging content across various platforms, collaborate with cross-functional teams, and ensure that all social media initiatives align with our broader marketing goals.

Job Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with company objectives.
• Create, curate, and manage published content across social channels, ensuring consistent brand voice and messaging.
• Monitor, analyze, and report on social media performance and engagement metrics, adjusting strategies as needed.
• Collaborate with marketing, PR, and product teams to synchronize campaigns and messaging.
• Engage with social media followers, respond to queries, and foster a community around the brand.
• Stay up-to-date with emerging trends, technologies, and best practices in social media and digital marketing.
• Manage social media advertising campaigns, evaluating effectiveness and optimizing for performance.
• Train and mentor junior team members in social media best practices and content creation.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of professional experience managing social media channels for brands.
• Proven track record of developing successful social media strategies and campaigns.
• Strong analytical skills with experience in social media analytics and reporting tools.
• Exceptional written and verbal communication skills.
• Proficiency in social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Ability to work independently and collaboratively within a team environment.

Technologies & Tools

The Sr. Social Media Manager will utilize various technologies and tools to streamline social media management and boost marketing efficacy. Key tools include social media management platforms like Hootsuite and Sprout Social for scheduling and analytics, Google Analytics for tracking website traffic from social channels, graphic design software such as Canva or Adobe Creative Suite for creating high-quality content, and customer engagement tools to monitor conversations and feedback. Familiarity with CRM systems and email marketing platforms may also be beneficial.

Ideal Candidates

Ideal candidates for the Sr. Social Media Manager position will possess a blend of creativity, analytical prowess, and strategic thinking. They should be adept at building authentic relationships with audiences and exhibit exceptional communication skills. Candidates must demonstrate a passion for digital marketing trends and a proactive approach to problem-solving. A collaborative spirit, attention to detail, and the ability to adapt to a fast-paced environment are also crucial for success in this role.