Sr Vice President, Marketing Strategy - Remote

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Vice President of Marketing Strategy at the American Cancer Society is a pivotal leadership role responsible for developing, implementing, and refining the organization's marketing strategies to enhance brand awareness, drive fundraising efforts, and support engagement with stakeholders. This remote position requires a visionary leader to collaborate with cross-functional teams, leveraging data-driven insights to craft compelling narratives and campaigns that resonate with diverse audiences. The successful candidate will have a proven track record in strategic marketing, particularly in the nonprofit sector, to successfully lead initiatives that advance the mission and objectives of the American Cancer Society.

Job Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the American Cancer Society's overall goals and mission.
• Oversee the execution of marketing campaigns, ensuring alignment with brand standards and effectiveness in reaching target audiences.
• Analyze market trends, audience insights, and competitive landscapes to inform strategic planning and decision-making.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Collaborate with fundraising, communications, and program delivery teams to maximize outreach efforts and optimize resource allocation.
• Manage the marketing budget and allocate resources effectively to support prioritized initiatives and campaigns.
• Establish and maintain relationships with key stakeholders, including external partners, agencies, and community organizations.
• Utilize performance metrics and analytics to evaluate campaign effectiveness and adjust strategies in real-time for continuous improvement.
• Present marketing strategies and outcomes to the executive team and board members, demonstrating impact and progress toward organizational goals.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in marketing strategy and execution, preferably within the nonprofit or healthcare sectors.
• Proven experience in managing large-scale marketing campaigns and a solid understanding of digital marketing, content marketing, and data analytics.
• Strong leadership skills with demonstrated ability to inspire, coach, and develop teams.
• Exceptional strategic thinking and problem-solving abilities, with a strong business acumen.
• Excellent written and verbal communication skills, with the ability to present effectively to various audiences.
• Experience in budget management and resource allocation to optimize marketing spend.
• Familiarity with marketing technologies and tools such as CRM software, social media platforms, and data analytics tools.

Technologies & Tools

The Senior Vice President of Marketing Strategy will utilize a variety of technologies and tools in their role, including Customer Relationship Management (CRM) software, marketing automation platforms, social media management tools, and analytics dashboards. Familiarity with digital campaign management systems and content creation software is essential for executing effective marketing strategies. Data analytics tools will also be critical for measuring performance and informing future campaign decisions.

Ideal Candidates

Ideal candidates for the Senior Vice President of Marketing Strategy position embody strong leadership qualities combined with strategic vision and a passion for the mission of the American Cancer Society. They possess excellent interpersonal skills, enabling them to collaborate effectively with diverse teams and stakeholders. A proactive mindset and the ability to adapt in a fast-paced, dynamic environment are essential. Candidates should demonstrate a commitment to innovation and stay informed about the latest marketing trends and best practices, aiming to drive impactful initiatives that resonate with audiences on a profound level.