Sr Vice President, Marketing Strategy - Remote

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Job Overview

The American Cancer Society (ACS) is seeking a dynamic and experienced Senior Vice President, Marketing Strategy to spearhead the development and execution of innovative marketing initiatives that drive awareness, engagement, and fundraising efforts. This pivotal role will require a strategic thinker with a proven track record in leading marketing operations, managing cross-functional teams, and integrating data-driven insights into actionable marketing strategies. The successful candidate will collaborate across departments to ensure alignment with organizational goals while enhancing the Society’s mission to eliminate cancer as a major health problem.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with ACS's vision, mission, and objectives.
• Lead and mentor a team of marketing professionals to foster creativity, improve performance, and encourage professional development.
• Utilize market research and consumer insights to inform marketing initiatives and enhance audience targeting.
• Oversee the planning and execution of marketing campaigns across multiple channels, including digital, social media, print, and events.
• Measure and analyze the effectiveness of marketing programs and campaigns, providing actionable recommendations for continuous improvement.
• Collaborate with fundraising, communications, and community outreach teams to synchronize efforts and maximize impact.
• Enhance brand positioning and ensure consistency of messaging across all platforms.
• Establish key performance indicators (KPIs) and reporting frameworks to track and communicate marketing performance to organizational leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
• Demonstrated experience in developing successful marketing strategies that drive organizational growth.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Proficient in digital marketing strategies and tools, including SEO, PPC, and social media marketing.
• Exceptional leadership, communication, and interpersonal skills.
• Experience working in a non-profit or health-related organization is a plus.

Technologies & Tools

The Senior Vice President, Marketing Strategy will leverage various technologies and tools to execute marketing strategies effectively. This includes customer relationship management (CRM) software, marketing automation platforms, data analytics tools, social media management systems, and content management systems. Proficiency in industry-standard software applications will be essential to optimize campaigns and integrate analytics into strategic planning.

Ideal Candidates

Ideal candidates for the Senior Vice President, Marketing Strategy position at the American Cancer Society will possess a unique blend of strategic vision, innovative thinking, and exceptional leadership capabilities. They will be passionate about the mission of ACS, demonstrating a strong commitment to public health and education. Candidates should also exhibit resilience in a fast-paced environment, a collaborative spirit to work across diverse teams, and the ability to inspire and motivate others toward shared goals. Strong ethical standards and a dedication to advocacy will further enhance their fit within the organization.