Sr Vice President, Marketing Strategy - Remote

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Vice President of Marketing Strategy at the American Cancer Society will play a pivotal role in shaping the organization's marketing vision and strategic direction. This position involves leading the development and execution of innovative marketing initiatives that drive awareness, engagement, and support for the mission of fighting cancer. The ideal candidate will work closely with cross-functional teams to align marketing efforts with organizational objectives, leverage data to inform strategic decisions, and enhance the Society's brand presence in a competitive landscape.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that support the American Cancer Society’s mission and enhance its brand identity.
• Lead and mentor a team of marketing professionals to foster a high-performing culture.
• Collaborate with internal stakeholders to align marketing initiatives with fundraising, advocacy, and community outreach efforts.
• Utilize market research and analytics to identify trends and opportunities for strategic growth.
• Oversee digital marketing efforts, including social media campaigns, email marketing, and website optimization.
• Manage the marketing budget and ensure all initiatives are cost-effective and strategically sound.
• Monitor and analyze marketing performance metrics, adjusting strategies as necessary to achieve organizational goals.
• Ensure that all marketing communications are clear, compelling, and consistent with the American Cancer Society's brand voice.

Qualifications

• A Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years of progressive experience in marketing leadership roles, with a focus on strategy development and execution.
• Proven track record of successful marketing campaigns that drive engagement and revenue.
• Strong analytical skills with the ability to leverage data for strategic decision-making.
• Excellent communication and interpersonal skills, capable of building relationships across various departments.
• Experience in digital marketing, including SEO, PPC, social media, and content marketing.
• Strong project management capabilities and experience managing cross-functional teams.

Technologies & Tools

The Senior Vice President of Marketing Strategy will utilize a variety of technologies and tools, including customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, and data analytics tools like Google Analytics. Familiarity with design software (e.g., Adobe Creative Suite) and project management tools (e.g., Asana or Trello) will also be beneficial for effective team collaboration and project execution.

Ideal Candidates

The ideal candidate will possess a vision-driven mindset, coupled with exceptional leadership abilities to navigate a dynamic environment. They should demonstrate a passion for the mission of the American Cancer Society, along with the capacity to inspire others. An aptitude for innovative thinking and creativity in marketing approaches, as well as a commitment to measuring results and optimizing strategies, will set candidates apart. Additionally, strong emotional intelligence and the ability to adapt to changing landscapes are essential traits for success in this role.