Strategic Events Manager, Campaigns
Job Description
Strategic Events Manager, Campaigns
Location:
United States
Job Type
Full-time, 9-months, On-Going Contract, W2
Schedule
Monday – Friday, Remote
Pay Range
$65.93 per hour
Visa sponsorship is not available now or in the near future.
Job Description
Key Responsibilities
- Own demand generation strategy, planning, and execution for strategic events.
- Build and maintain repeatable promotional playbooks for hosted and third-party events.
- Develop post-event follow-up strategies and lead routing plans.
- Partner with key stakeholders to establish registration goals and campaign objectives.
- Create and manage go-to-market promotional calendars for each event.
- Coordinate campaign timelines and ensure execution milestones are met.
- Lead weekly promotional planning and alignment meetings.
- Drive accountability across cross-functional teams to support campaign success.
- Measure campaign performance and identify opportunities for optimization.
- Continuously refine promotional strategies using a test-and-learn approach.
- 5+ years of demand generation, integrated campaign management, or related B2B marketing experience.
- Hands-on experience promoting and supporting hosted conferences, virtual events, and large industry tradeshows.
- Demonstrated ability to manage multiple concurrent marketing initiatives.
- Strong project management and organizational skills with exceptional attention to detail.
- Experience developing strategic promotional plans that support business goals.
- Proven ability to analyze campaign performance and make data-driven decisions.
- Strong written, verbal, and presentation skills.
- Experience working effectively in highly collaborative, cross-functional environments.
- Experience marketing large-scale user conferences, virtual summits, or enterprise technology events.
- Background in SaaS, enterprise software, cloud, cybersecurity, or related technology industries.
- Experience building scalable campaign frameworks that can be repeated across multiple events.
- Ability to develop creative approaches for audience engagement and event promotion.
- Experience supporting registration growth, attendee engagement, and pipeline acceleration initiatives.
- Demand Generation
- Integrated Campaign Management
- Event Marketing
- Marketing Strategy
- Campaign Planning & Execution
- Registration & Attendance Growth
- Pipeline Development
- Marketing Analytics & Reporting
- Cross-Functional Collaboration
- Stakeholder Management
- Project Management
- ROI Measurement
- Promotional Planning
- Go-to-Market Execution
- Performance Optimization
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
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