Technical Marketing Manager (Marketing Campaigns, Email, Project Scope, Budget, Workfront)

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Job Overview

The Technical Marketing Manager at Strategic Staffing Solutions will play a pivotal role in orchestrating marketing campaigns and managing project scopes and budgets. This role will involve close collaboration with cross-functional teams to ensure alignment in marketing initiatives, particularly focusing on email marketing efforts. The successful candidate will lead the planning, execution, analysis, and optimization of marketing strategies while leveraging tools such as Workfront to streamline project management processes.

Job Responsibilities

• Develop and implement comprehensive marketing campaigns that align with company objectives.
• Oversee and manage the budget allocated for marketing initiatives, ensuring proper resource allocation.
• Utilize email marketing strategies to enhance customer engagement and lead acquisition.
• Collaborate with product management, sales, and other departments to define project scope and timeline.
• Track and analyze campaign performance metrics to refine marketing efforts and improve ROI.
• Ensure all marketing content is consistent with brand guidelines and effectively communicates key messages.
• Manage project workflows using Workfront to enhance efficiency and accountability in task execution.
• Stay updated on industry trends and competitive landscape to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in technical marketing, with a focus on project management and email campaigns.
• Proficiency in using marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience managing budgets and tracking expenses related to marketing initiatives.
• Familiarity with project management tools, preferably Workfront.

Technologies & Tools

This position will require proficiency with a variety of technologies and tools essential for modern marketing practices. Key systems include marketing automation software (e.g., HubSpot or Marketo), CRM platforms, analytics tools (such as Google Analytics), and project management software like Workfront. Familiarity with email marketing platforms and data visualization tools will also be advantageous.

Ideal Candidates

The ideal candidates for the Technical Marketing Manager position should possess a strong blend of creativity and analytical thinking. They should be detail-oriented, able to manage multiple projects simultaneously, and comfortable working in a fast-paced environment. Candidates should exhibit excellent interpersonal skills to foster collaboration across teams and the ability to adapt to changing business needs. A passion for marketing and technology, combined with a proactive approach to problem-solving, will further distinguish successful applicants for this role.