Technical Marketing Manager (m/f/d) for SOC system solutions for Digital Chassis (Infotainment, Cluster and ADAS) - Qualcomm, Germany Munich or remote

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Position Overview

The Technical Marketing Manager for SOC system solutions at Qualcomm will play a pivotal role in driving the marketing strategy for Digital Chassis solutions, which include Infotainment, Clusters, and Advanced Driver-Assistance Systems (ADAS). The successful candidate will collaborate closely with product management, engineering, and sales teams to create compelling market-facing content and strategies that highlight the unique capabilities of Qualcomm's products. This role demands a thorough understanding of advanced technology trends and the ability to translate complex technical specifications into customer-centric messaging and promotional material.

Job Responsibilities

• Develop and execute the marketing strategy for SOC solutions in the Digital Chassis space, focusing on Infotainment, Clusters, and ADAS.
• Collaborate with engineering and product management teams to understand product developments and create technical content that effectively communicates product features and benefits to customers.
• Produce high-quality marketing collateral, including whitepapers, case studies, presentations, and product datasheets.
• Engage proactively with customers, industry analysts, and partners to gather insights and build relationships that help refine marketing strategies.
• Organize and participate in industry events, webinars, and conferences to present Qualcomm’s innovations and enhance brand visibility.
• Monitor market trends, competitive landscape, and customer feedback to continually refine marketing tactics.
• Utilize analytics to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Lead training sessions for sales teams to ensure they are well-equipped with product knowledge and marketing materials.

Qualifications

• Bachelor’s degree in Engineering, Computer Science, Marketing, or a related field; a Master's degree is preferred.
• A minimum of 5 years of experience in technical marketing or product management within the semiconductor or automotive industry.
• Proven track record of developing successful marketing strategies and materials for complex technologies.
• Strong understanding of Digital Chassis solutions, including Infotainment, Clusters, and ADAS applications.
• Exceptional written and verbal communication skills, with the ability to articulate technical concepts to non-technical audiences.
• Experience with market research and analysis to drive informed decision-making.
• Ability to work collaboratively across multiple teams while managing priorities and deadlines.
• Strong analytical skills to evaluate marketing initiatives and their ROI.

Technologies & Tools

The Technical Marketing Manager will utilize a variety of technologies and tools, including Customer Relationship Management (CRM) software, marketing automation platforms, data analytics applications, and project management tools. Familiarity with graphics and presentation software is crucial for creating engaging promotional materials. Additionally, knowledge of automotive industry standards and applications related to SOC solutions will be essential in carrying out the responsibilities effectively.

Ideal Candidates

The ideal candidate for this position will possess a blend of technical acumen and marketing expertise, demonstrating both creativity and analytical thinking. Strong interpersonal skills will be essential for effective collaboration with cross-functional teams and external partners. A successful candidate will be proactive, detail-oriented, and able to thrive in a fast-paced environment, adapting to changing market conditions and customer needs. Passion for the automotive and technology sectors, along with a desire to lead marketing initiatives that drive innovation in SOC solutions, will further distinguish the suitable applicant for this role.