Technical Product Marketing Manager, Home Lending

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Overview

The Technical Product Marketing Manager for Home Lending at Upstart will play a pivotal role in defining, executing, and optimizing marketing strategies for our innovative home lending products. This position requires a strong blend of technical expertise and marketing acumen, aimed at effectively communicating the value of our offerings to customers, partners, and stakeholders. The ideal candidate will collaborate closely with cross-functional teams to develop compelling product messaging, drive market engagement, and ensure alignment with business objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for home lending products that drive adoption and revenue growth.
• Collaborate with product management and engineering teams to explore new product enhancements and updates that meet customer needs.
• Create compelling product positioning and messaging that articulates Upstart’s value proposition in the home lending market.
• Conduct market research to identify trends, customer needs, and competitive opportunities.
• Oversee the creation of marketing materials, including datasheets, presentations, and customer-facing content.
• Manage the go-to-market strategy for new product launches and updates, ensuring effective execution across all channels.
• Analyze marketing performance metrics and iterate strategies for improvement based on quantitative data.
• Engage with customers and stakeholders to collect feedback and refine marketing strategies accordingly.
• Represent the company at industry events and conferences, effectively communicating product features and benefits.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in product marketing or a related discipline, preferably within the financial services or lending sectors.
• Demonstrated ability to translate complex technical concepts into clear and persuasive messaging for diverse audiences.
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in marketing automation tools and CRM systems.
• Exceptional project management skills, with a track record of handling multiple projects simultaneously.
• Excellent written and verbal communication skills, with a focus on clarity and engagement.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Technologies & Tools

The Technical Product Marketing Manager will utilize a variety of technologies and tools, including CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot or Marketo), and analytics tools (e.g., Google Analytics, Tableau) to track performance metrics and optimize marketing strategy. Familiarity with collaboration tools like Slack and project management software such as Asana or Trello is also necessary for effective team coordination.

Ideal Candidates

The ideal candidate for this position is a proactive and innovative thinker with a passion for technology and finance. They possess a blend of technical aptitude and marketing flair, showcasing exceptional problem-solving skills and emotional intelligence in team settings. A proven track record in product marketing within the lending landscape and a customer-centric mindset are essential traits. They are adaptable to change and eager to contribute to a culture of continuous improvement and excellence at Upstart.