US Content&Consumer Insights Manager

About Ambiloop

Ambiloop is building a new way for individuals and families to understand and track their oral wellness at home.

Combining an easy-to-use intraoral imaging device with intelligent software, Ambiloop makes oral wellness more visible, continuous, and personalized.

Our vision is to bring the same level of awareness and engagement to oral wellness that products like Oura Ring have brought to personal health tracking.

As we expand into the U.S. market, we're looking for a hands-on, creative, and consumer-focused professional to help us better understand American consumers, build local media relationships, and bring our brand story to life.

About the Role

We are seeking a US Content & Consumer Insights Manager to support Ambiloop's U.S. market expansion through consumer research, public relations, and localized content execution.

This role will serve as an important connection between our U.S. consumers and our global marketing team, helping us understand local customer needs, build meaningful media relationships, and execute content strategies that resonate with American audiences.

The ideal candidate is someone who enjoys both strategic thinking and hands-on execution, with experience in consumer technology, lifestyle, health, or wellness brands.

Key Responsibilities

1. Consumer Insights & Market Research

• Conduct consumer research to understand U.S. customer behaviors, preferences, pain points, and unmet needs.
• Plan and execute consumer interviews, surveys, and social media research.
• Develop consumer personas and identify key audience segments for Ambiloop's U.S. market.
• Monitor consumer trends, competitor activities, and emerging opportunities in consumer health and technology.
• Translate research findings into actionable recommendations for product positioning, messaging, and marketing strategies.
• Prepare regular consumer insights reports to support business decisions.

2. Public Relations & Media Outreach

• Build and maintain relationships with U.S.-based technology, health, wellness, and lifestyle media outlets.
• Identify relevant journalists, editors, publications, and media opportunities.
• Independently develop media pitches and support press coverage initiatives.
• Coordinate product reviews, media inquiries, interviews, and PR activities.
• Track media coverage, engagement, and PR campaign performance.
• Support brand awareness initiatives and major product launches in the U.S. market.

3. U.S. Content Localization & Channel Execution

• Collaborate with global marketing and creative teams to adapt brand messaging and marketing content for American audiences.
• Support the execution of U.S. go-to-market strategies across social media, digital marketing, PR, and other relevant channels.
• Ensure that content is culturally relevant, engaging, and aligned with U.S. consumer expectations.
• Adapt global marketing assets for local platforms, campaigns, and communication channels.
• Coordinate with internal stakeholders to ensure timely delivery of marketing materials and campaign activities.

4. Local Content Development

• Support the creation of authentic, U.S.-focused marketing content, including customer stories, testimonials, social media content, and product use cases.
• Identify and coordinate opportunities for user-generated content (UGC).
• Work with customers, creators, and external partners to collect relevant content materials.
• Help develop compelling narratives that communicate Ambiloop's product value and consumer benefits.
• Maintain a library of local content assets to support ongoing marketing campaigns.

Qualifications

Required Qualifications

• 3–5 years of experience in consumer insights, content marketing, public relations, consumer research, or related fields.
• Experience working with consumer technology, health, wellness, lifestyle, or similar consumer-facing brands.
• Strong understanding of U.S. consumer behavior, social media trends, and digital content platforms.
• Demonstrated ability to conduct consumer interviews, research, and qualitative analysis.
• Experience developing and maintaining media relationships or executing PR outreach.
• Excellent written and verbal communication skills in English, with the ability to create natural, engaging content for American audiences.
• Strong project management and cross-functional collaboration skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Must be based in the United States.

Preferred Qualifications

• Experience in consumer technology, connected devices, wearable technology, or digital health products.
• Existing relationships with U.S. technology, lifestyle, or health media.
• Experience with user-generated content, influencer collaborations, or community engagement.
• Familiarity with product launches, crowdfunding campaigns, or early-stage consumer brands.
• Experience collaborating with international or China-based teams.
• Mandarin Chinese proficiency is a plus, but not required.

What Success Looks Like

Success in this role will be measured through:

• Quality and quantity of consumer insights reports and actionable research findings.
• Number and quality of media placements and earned media coverage.
• Engagement and performance of localized content and UGC.
• Successful execution of U.S. marketing initiatives and channel activities.
• Effectiveness of collaboration with global teams to deliver relevant, high-quality content.

Compensation

Base Salary: $85,000–$120,000 per year

The final compensation will be determined based on the candidate's relevant experience, qualifications, and skills.

Why Join Ambiloop?

• Help introduce an innovative oral wellness technology to the U.S. market.
• Play a meaningful role in shaping how American consumers understand and engage with oral wellness.
• Work closely with an international team across product development, marketing, and business strategy.
• Take ownership of local consumer research, media outreach, and content initiatives.
• Join an early-stage company with opportunities to grow as the U.S. business expands.