User Acquisition Manager (Paid Social focus)

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Written by AI from the job title and company, not by Bumble Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The User Acquisition Manager (Paid Social focus) at Bumble Inc. will play a pivotal role in spearheading our paid social marketing strategies aimed at driving user growth and engagement. The successful candidate will be responsible for designing, executing, and optimizing campaigns across various social media platforms while employing data analytics to track success and inform future strategies. This role requires a blend of creative marketing and analytical thinking, ensuring that our outreach effectively resonates with target demographics while aligning with Bumble's brand values and goals.

Job Responsibilities

• Develop and execute comprehensive user acquisition strategies focused on paid social channels to sustain user growth.
• Manage end-to-end campaign lifecycles including planning, budgeting, execution, optimization, and reporting of campaigns.
• Analyze campaign performance data and make informed decisions to optimize spend and improve ROI.
• Collaborate closely with cross-functional teams including creative, product, and data analytics to design compelling ad creatives and landing pages.
• Conduct market research to identify trends and insights that can help refine user acquisition strategies.
• Test and implement new ad formats and creative strategies across various platforms like Facebook, Instagram, Snapchat, and TikTok.
• Monitor and report on key performance indicators (KPIs) to gauge the success of acquisition efforts and share insights with stakeholders.
• Stay current on industry trends and competitive landscape to adjust strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in user acquisition, digital marketing, or related roles, with a strong focus on paid social advertising.
• Proven track record of managing successful user acquisition campaigns with measurable results.
• Expertise in data analysis tools such as Google Analytics, Facebook Ads Manager, and other social media analytics platforms.
• Strong understanding of social media platforms and their advertising models.
• Excellent communication and project management skills to collaborate effectively across teams.
• Creative mindset with the ability to generate innovative marketing ideas and campaigns.

Technologies & Tools

The User Acquisition Manager will utilize a range of technologies and tools including social media advertising platforms (such as Facebook Ads and Google Ads), data analytics suites (like Google Analytics and Tableau), and collaborative project management software (such as Asana or Trello). Familiarity with A/B testing tools and creative design software (like Adobe Creative Suite) will also be advantageous in this role to enhance campaign effectiveness.

Ideal Candidates

Ideal candidates for the User Acquisition Manager position will exhibit strong analytical skills complemented by a creative approach to marketing challenges. They will be proactive self-starters, capable of thriving in a fast-paced, results-driven environment. A passion for understanding user behavior and the ability to derive actionable insights from data will distinguish them as top performers. Effective communicators with a collaborative spirit, they will seamlessly work across teams to align marketing strategies with business objectives.