User Acquisition Manager (Paid Social focus)

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Written by AI from the job title and company, not by Bumble Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The User Acquisition Manager (Paid Social focus) at Bumble Inc. is responsible for driving user growth through strategic paid social campaigns. This role entails developing, executing, and optimizing multi-channel marketing strategies that align with business objectives. The ideal candidate will leverage data analytics to enhance user acquisition efforts while collaborating cross-functionally to ensure cohesive branding and messaging across all platforms. By maximizing budget efficiency and identifying new opportunities for growth, the User Acquisition Manager will play a critical role in Bumble’s mission to foster meaningful connections.

Job Responsibilities

• Develop and execute innovative paid social strategies to enhance user acquisition across various platforms.
• Monitor and analyze performance metrics, making data-informed decisions to optimize campaign effectiveness.
• Collaborate with creative teams to design compelling ad creatives that resonate with target audiences.
• Manage advertising budgets, ensuring optimal allocation of resources for maximum return on investment.
• Conduct A/B testing to evaluate and iterate on campaign performance and user engagement.
• Stay abreast of industry trends and emerging platforms to explore new acquisition opportunities.
• Work closely with the analytics team to track and report on key performance indicators (KPIs).
• Build and nurture relationships with social media partners and vendors to enhance advertising initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in user acquisition, preferably within the mobile app marketing sector.
• Strong proficiency in managing paid social campaigns across platforms such as Facebook, Instagram, Twitter, and TikTok.
• Demonstrated experience in data analysis and using analytics tools such as Google Analytics, Facebook Ads Manager, and others.
• Excellent communication skills, both verbal and written, with the ability to present findings to stakeholders.
• Proficiency in project management and the ability to multitask in a fast-paced environment.
• Experience with A/B testing and familiarity with conversion rate optimization strategies.

Technologies & Tools

The User Acquisition Manager will utilize a variety of technologies and tools to facilitate campaign management and analysis. Key tools include, but are not limited to, Google Analytics for tracking website performance, Facebook Ads Manager for managing paid social campaigns, HubSpot for customer relationship management, and other specialized marketing analytics software. Familiarity with spreadsheet software for data reporting and budget tracking will also be essential.

Ideal Candidates

Ideal candidates will possess a robust analytical mindset combined with creative thinking capabilities to develop effective campaigns. They will demonstrate a proactive approach to problem-solving and be adaptable in a rapidly changing environment. Candidates should be detail-oriented, with a strong ability to manage multiple projects simultaneously while meeting deadlines. A collaborative team player, the ideal candidate will be enthusiastic about Bumble's mission and committed to fostering inclusive relationships among users through innovative marketing strategies.