Vaya Health is hiring: Digital Marketing Manager (Remote) in Asheville

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Job Overview

The Digital Marketing Manager at Vaya Health will be responsible for developing, implementing, and managing effective digital marketing strategies and campaigns to enhance our online visibility and engagement. This remote position will require a collaborative approach as you work with cross-functional teams to promote our services and connect with our target audience. The successful candidate will utilize analytics to drive decision-making and optimize marketing performance, ensuring alignment with Vaya Health’s mission and values.

Job Responsibilities

• Develop and execute comprehensive digital marketing plans that increase brand awareness and drive website traffic.
• Manage social media accounts, creating and scheduling engaging content to foster online communities.
• Oversee email marketing campaigns, ensuring content is relevant and targeting the appropriate audience segments.
• Analyze and report on website traffic, engagement metrics, and campaign performance using analytics tools.
• Collaborate with design and content teams to produce high-quality, user-focused digital assets.
• Investigate market trends and competitive landscape to identify opportunities for growth and innovation.
• Manage budgets for digital marketing initiatives, ensuring cost-effectiveness and return on investment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing, preferably within the healthcare or social services sector.
• Proficient in SEO, PPC, social media marketing, content marketing, and email marketing strategies.
• Strong analytical skills with experience in using digital marketing tools and metrics to drive decision-making.
• Excellent communication and project management skills, with the ability to handle multiple projects simultaneously.
• Proficient in using Adobe Creative Suite and other design tools is a plus.

Technologies & Tools

The Digital Marketing Manager will utilize a range of technologies and software to execute marketing initiatives effectively, including Google Analytics, SEO tools (such as SEMrush or Moz), email marketing platforms (e.g., Mailchimp or Constant Contact), social media scheduling tools (like Hootsuite or Buffer), and content management systems (CMS) for website updates.

Ideal Candidates

Ideal candidates for the Digital Marketing Manager position at Vaya Health will possess a strategic mindset, demonstrating creativity and innovation in developing marketing campaigns. They will be detail-oriented, capable of conducting thorough data analyses, and possess strong interpersonal skills to interact effectively with team members and stakeholders. A passion for improving community well-being through health services will align with Vaya Health’s mission, ensuring a positive impact through marketing efforts.