Vaya Health is hiring: Digital Marketing Manager (Remote) in Asheville

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Job Overview

The Digital Marketing Manager at Vaya Health will play a pivotal role in crafting and implementing comprehensive digital marketing strategies to enhance brand awareness, engage target audiences, and drive traffic to our various online platforms. This role requires a blend of creativity and analytical skills, ensuring that marketing efforts contribute to the overall goals of Vaya Health. The manager will oversee digital campaigns, manage content creation, and analyze market trends to identify opportunities for growth, all while supporting our mission to provide quality healthcare solutions in the community.

Job Responsibilities

• Develop and implement effective digital marketing strategies aligned with Vaya Health’s objectives.
• Manage and optimize multiple digital marketing channels including SEO, PPC, social media, email marketing, and content marketing.
• Oversee the creation of engaging content across various platforms to enhance brand visibility and user engagement.
• Analyze performance metrics to refine strategies and report on return on investment (ROI) of marketing initiatives.
• Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.
• Stay updated on the latest digital marketing trends, tools, and best practices to keep Vaya Health at the forefront of innovation.
• Manage budget allocation for digital campaigns and ensure alignment with financial forecasting.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of proven experience in digital marketing, preferably within the healthcare sector.
• Strong understanding of SEO, Google Analytics, PPC strategies, and social media marketing.
• Exceptional written and verbal communication skills.
• Proficiency in digital marketing tools and software such as HubSpot, Mailchimp, and social media management platforms.
• Demonstrated ability to analyze data and derive actionable insights to improve marketing campaigns.
• Strong project management skills with the ability to manage multiple projects and deadlines effectively.

Technologies & Tools

The Digital Marketing Manager will utilize various technologies and tools to optimize marketing efforts, including but not limited to: search engine optimization (SEO) tools such as SEMrush and Moz, social media management platforms like Hootsuite and Buffer, email marketing software like Mailchimp and Constant Contact, as well as analytics tools such as Google Analytics to assess and enhance campaign performance. Familiarity with CRM systems and marketing automation tools is also essential to streamline processes and improve customer engagement.

Ideal Candidates

The ideal candidate for the position of Digital Marketing Manager at Vaya Health will possess a proactive and innovative mindset, demonstrating a passion for creating impactful digital marketing strategies. They should be results-oriented, with a robust analytical ability to evaluate campaign performance and market trends. Strong interpersonal skills are crucial for effective collaboration across departments, along with creative thinking to generate fresh ideas that resonate with our target audience. A commitment to Vaya Health's mission to improve community health and well-being is also an essential characteristic that aligns with the company's values.