Vice President Marketing

Company Description Vaidya Health (formerly haleOne) is transforming healthcare delivery by unifying diagnostics, clinical workflows, and personal health records within a single digital ecosystem. Powered by intelligent platforms such as VaidyaOne (PHR app), VaidyaLab (LIMS), and VaidyaMD (clinical console), the company enables seamless collaboration between laboratories, clinicians, and patients. Its mission is to digitize healthcare to improve care quality, operational accuracy, and accessibility of longitudinal health data. With ABHA integration, real-time analytics, and AI-driven insights, Vaidya Health supports institutions ranging from independent diagnostic centers to large multi-specialty networks. The organization focuses on building smarter, faster, and deeply interconnected healthcare experiences.
Role Description The Vice President Marketing is a full-time remote leadership role responsible for shaping and executing Vaidya Health’s overall marketing strategy across products, platforms, and markets. This role oversees brand positioning, product marketing, go-to-market planning, demand generation, and communication initiatives to support growth in the healthcare technology sector. Day-to-day responsibilities include leading market research and competitive analysis, defining segment-specific value propositions, and developing integrated marketing plans that align with business objectives. The VP Marketing will manage and mentor a cross-functional marketing team, collaborate with sales, product, and customer success on campaigns and launch strategies, and ensure consistent messaging across digital, events, and public relations channels. This position also involves setting performance metrics, managing budgets, optimizing the marketing funnel, and representing the organization in key industry forums and partnerships.
Qualifications

• Demonstrated expertise in Market Planning and Marketing Management, with a track record of building and executing strategic marketing roadmaps.
• Strong Market Research and Marketing skills to analyze trends, segment audiences, and translate insights into effective campaigns.
• Experience in Public Relations and brand communication, including media engagement, thought leadership, and reputation management.
• Proven leadership in growth-focused marketing within healthcare, healthtech, or B2B SaaS environments.
• Ability to develop and manage integrated digital, content, and partner marketing programs that drive awareness and pipeline.
• Excellent analytical, communication, and stakeholder management skills, with comfort presenting to executive and external audiences.
• Experience building and mentoring diverse, inclusive teams and working effectively in remote, distributed environments.
• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree (MBA or equivalent) is an advantage.