Vice President of Corporate Marketing

Role Description The Vice President of Corporate Marketing is a full-time remote leadership role responsible for shaping and executing UCP’s corporate marketing strategy. This position oversees brand positioning, corporate communications, and thought leadership initiatives to strengthen UCP’s visibility across U.S. and European markets. Day-to-day responsibilities include leading the development of integrated marketing campaigns, managing corporate branding guidelines, and ensuring consistent messaging across digital, print, and experiential channels. The role collaborates closely with senior leadership, sales, and client-facing teams to align marketing efforts with business goals, drive demand generation, and support key stakeholder relationships. The Vice President also mentors the marketing team, analyzes performance metrics, and continuously refines strategies to support sustainable growth and market differentiation.

Qualifications

• Strong expertise in Marketing and Brand Management, with a track record of leading integrated campaigns and growth-focused marketing strategies.
• Proficiency in Corporate Communications and Corporate Branding, including messaging frameworks, narrative development, and multi-channel communication.
• Demonstrated Thought Leadership capabilities, such as developing industry content, speaking engagements, and positioning the organization as a trusted voice.
• Experience in remote leadership, team management, and cross-functional collaboration across markets and time zones.
• Background in B2B services, communications, or promotional agencies; experience with U.S. and European markets is highly beneficial.
• Strong analytical skills, including use of marketing metrics, campaign performance data, and market research to guide decision-making.
• Excellent written and verbal communication skills, with the ability to present complex ideas clearly to executive stakeholders.
• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree or equivalent experience in senior marketing leadership is a plus.