Vice-President of Global Marketing
Job Description
Role Description The Vice-President of Global Marketing for Ipsen UK & Ireland is a full-time, remote role responsible for leading the region’s global marketing strategy across oncology, rare disease, and neuroscience portfolios. This role oversees the development and execution of integrated global marketing plans, including market analysis, brand positioning, and alignment with corporate objectives. The individual will collaborate with cross-functional teams and global hubs to drive launch strategies, lifecycle management, and commercial performance, while ensuring compliance with regulatory and ethical standards. Day-to-day responsibilities include guiding international marketing campaigns, supporting regional and global sales efforts, optimizing market planning processes, and managing budgets and performance metrics. The role also involves building and mentoring a high-performing marketing organization, fostering innovation, and representing Ipsen in global strategic forums.
Qualifications
- Demonstrated expertise in Market Planning and Marketing Strategy, including portfolio planning, brand development, and performance optimization.
- Experience in International Marketing and Global Marketing, with a track record of leading cross-country initiatives and culturally diverse teams.
- Strong background in Marketing and Sales, with proven ability to partner closely with commercial teams to drive growth and market share.
- Extensive leadership experience in biopharmaceutical or healthcare sectors, preferably in oncology, rare disease, or neuroscience.
- Advanced skills in data-driven decision-making, market analytics, and insight generation to inform strategic choices.
- Excellent communication, stakeholder management, and influencing skills across senior internal and external partners.
- Ability to operate effectively in a remote, matrixed, global environment, managing multiple priorities and complex projects.
- Relevant university degree in Marketing, Business, Life Sciences, or a related field; postgraduate or MBA qualification is an advantage.
- Strong understanding of regulatory, compliance, and ethical standards in pharmaceutical marketing.
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