Vice President of Marketing And Business Development

Role Description The Vice President of Marketing and Business Development at OVERPASS CORREDORES DE SEGUROS is a full-time remote role responsible for leading marketing strategy and growth initiatives across the organization. This position oversees the development and execution of integrated marketing plans, manages brand positioning, and drives business development efforts to expand market presence and client relationships. Day-to-day responsibilities include analyzing market trends, identifying new business opportunities, coordinating cross-functional marketing campaigns, and guiding public relations activities to strengthen the company’s reputation. The role also includes setting performance metrics, managing budgets, mentoring marketing and business development team members, and collaborating with senior leadership to support long-term strategic objectives.
Qualifications

• Demonstrated expertise in Market Planning and Marketing Management, including the ability to design and implement comprehensive marketing strategies and campaigns.
• Strong skills in Market Research and Marketing, with experience using data and insights to inform decisions, segment audiences, and optimize marketing performance.
• Proficiency in Public Relations, with experience managing media relations, corporate communications, and reputation-building initiatives.
• Proven track record in business development, partnership creation, and client relationship management within insurance, financial services, or related sectors.
• Leadership experience overseeing multidisciplinary teams, with the ability to coach, develop talent, and foster a collaborative, results-oriented culture.
• Advanced analytical and strategic thinking skills, including comfort with KPIs, dashboards, and ROI analysis for marketing and growth initiatives.
• Excellent written and verbal communication skills, with the ability to present complex information clearly to internal and external stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree (e.g., MBA) is preferred.
• Experience working effectively in remote or distributed environments, with strong organizational skills and self-management capabilities.