Vice President of Marketing Communications
Job Description
Role Description The Vice President of Marketing Communications is a full-time remote role responsible for leading the company’s marketing and communications strategy for ophthalmic products. This role oversees the development and execution of integrated marketing campaigns, brand positioning, and strategic communications to support business growth and strengthen relationships with healthcare professionals and partners. Day-to-day tasks include managing marketing communications plans, supervising media relations and content creation, coordinating cross-channel messaging, and analyzing campaign performance to optimize outreach. The Vice President will collaborate with senior leadership and cross-functional teams to ensure consistent, compliant, and impactful communication across all markets and stakeholders.
Qualifications
- Proficiency in Marketing Communications and Strategic Communications to develop and lead comprehensive communication strategies.
- Experience in Marketing and Integrated Marketing to design and implement multi-channel campaigns.
- Strong Media Relations skills to manage press outreach, external communication, and brand visibility.
- Proven leadership experience in senior marketing or communications roles, ideally within healthcare, pharmaceuticals, or related industries.
- Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences and cultures.
- Demonstrated ability to work effectively in a remote environment, managing teams and projects across locations.
- Strong analytical and strategic thinking abilities, including experience with marketing metrics, reporting, and decision-making based on data.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is an advantage.
- Experience building and maintaining long-term client and stakeholder relationships.
- High level of integrity, collaboration, and adaptability in a fast-evolving market.
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