Vice President of Marketing Communications

Company Description SG | Exocad Certified Training Center is a specialized organization focused on delivering high-quality training and consulting services for Exocad dental CAD software and related digital dentistry workflows. The center supports dental professionals and laboratories in adopting advanced digital solutions, improving efficiency, and enhancing clinical and laboratory outcomes. Through structured training programs and expert guidance, SG | Exocad Certified Training Center helps learners build practical skills and confidence in using Exocad tools. The organization emphasizes innovation, continuous learning, and strong partnerships with industry stakeholders to advance digital dentistry practices.
Role Description The Vice President of Marketing Communications is a full-time remote role responsible for overseeing the strategic planning, execution, and optimization of all marketing and communications activities. This role leads the development of integrated marketing campaigns that promote training programs, certifications, and digital dentistry services to target audiences across multiple channels. Day-to-day responsibilities include shaping brand messaging, managing media relations, aligning strategic communications with organizational goals, and ensuring consistent and compelling content across digital platforms, events, and partner collaborations. The Vice President will guide cross-functional teams, analyze performance metrics, manage budgets, and identify opportunities to expand market reach and strengthen the SG | Exocad Certified Training Center brand.
Qualifications

• Demonstrated expertise in Marketing Communications and Strategic Communications, with the ability to develop and implement comprehensive communication plans.
• Strong background in Media Relations, including managing press outreach, cultivating media partnerships, and overseeing public-facing messaging.
• Proficiency in Marketing and Integrated Marketing, with experience designing multichannel campaigns that align brand, digital, and offline efforts.
• Proven leadership experience in marketing or communications at a senior level, ideally within healthcare, dental, education, or technology sectors.
• Excellent written and verbal communication skills, including the ability to translate complex concepts into clear, audience-focused messages.
• Experience with digital marketing tools, analytics platforms, CRM systems, and content management systems, with a data-informed approach to decision-making.
• Strong strategic thinking, project management, and organizational skills, with the ability to prioritize and deliver results in a remote environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; an advanced degree or equivalent experience is beneficial.
• Capacity to collaborate effectively with executive leadership, trainers, and external partners, and to represent the organization in professional settings.
• Interest in or familiarity with digital dentistry, CAD/CAM technologies, or professional training and certification programs is a plus.