Vice President of Marketing Strategy

We are seeking a strategic and results-oriented Vice President of Marketing Strategy to lead the development and execution of marketing strategies that strengthen brand positioning, drive business growth, and improve market competitiveness. This individual will work closely with executive leadership and cross-functional teams to align marketing initiatives with the company's overall business objectives.

The ideal candidate will have extensive experience in strategic marketing, market research, brand development, and performance optimization, with a strong ability to translate market insights into actionable strategies and measurable business results.

• Develop and execute comprehensive marketing strategies aligned with corporate objectives and long-term growth plans.
• Lead market research, competitive analysis, and customer insights initiatives to identify emerging trends and business opportunities.
• Define target audiences, market segments, brand positioning, and differentiated value propositions.
• Oversee integrated marketing campaigns across digital, content, communications, and other relevant channels.
• Collaborate with executive leadership to establish marketing priorities, strategic objectives, and performance targets.
• Develop marketing budgets, allocate resources, and monitor campaign effectiveness and return on investment (ROI).
• Establish key performance indicators (KPIs) to evaluate brand awareness, customer acquisition, engagement, and marketing contribution to revenue.
• Partner with sales, business development, product management, and client relations teams to support lead generation and customer retention.
• Identify opportunities to improve marketing processes, campaign performance, and overall operational efficiency.
• Oversee brand messaging, marketing materials, corporate communications, and strategic promotional initiatives.
• Evaluate new marketing technologies, analytics platforms, and data-driven approaches to improve decision-making.
• Lead, mentor, and develop marketing professionals while fostering collaboration, accountability, and innovation.
• Present marketing performance reports, market intelligence, and strategic recommendations to senior management.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an MBA or advanced degree is preferred.
• 20+ years of progressive experience in marketing strategy, brand management, growth marketing, or related disciplines.
• 10+ years of experience in marketing leadership or team management is preferred.
• Demonstrated success in developing and implementing marketing strategies that support business growth.
• Strong understanding of market research, customer segmentation, competitive positioning, and integrated marketing campaigns.
• Experience managing marketing budgets, performance metrics, and return-on-investment analysis.
• Proficiency in marketing analytics, customer relationship management (CRM) systems, and digital marketing platforms.
• Excellent leadership, communication, presentation, and stakeholder management skills.
• Strong analytical thinking, strategic planning, and problem-solving capabilities.
• Ability to manage multiple initiatives and collaborate effectively with cross-functional teams.