Vice President of Product Management- CPG (Remote)

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Position Overview

The Vice President of Product Management - CPG at WorkatHome-JobBoard is responsible for leading the product management function dedicated to consumer packaged goods. This role entails defining and executing the overall product strategy, collaborating with cross-functional teams, and driving innovation to enhance customer experience and market competitiveness. The VP will oversee the product lifecycle from concept through launch, employing data-driven decision-making to ensure alignment with business objectives and consumer needs.

Job Responsibilities

• Develop and implement a comprehensive product strategy for the CPG portfolio, ensuring alignment with corporate vision and market needs.
• Lead a high-performing product management team, providing mentorship and fostering a culture of innovation and accountability.
• Conduct market research and competitive analysis to identify trends and opportunities for product enhancement and differentiation.
• Collaborate with marketing, sales, and operational teams to ensure successful product launches and ongoing management throughout the product lifecycle.
• Utilize data analytics to inform product decisions and measure performance against profitability and market share goals.
• Engage with key stakeholders, including customers and partners, to gather feedback and translate insights into actionable product improvements.
• Establish key performance metrics for the product line, tracking progress and making adjustments as necessary.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of experience in product management, with at least 5 years in a leadership position within the CPG sector.
• Demonstrated success in developing and launching consumer products that meet market demand.
• Strong analytical skills with the ability to leverage data in decision-making processes.
• Exceptional communication and interpersonal skills, capable of engaging with diverse stakeholders.
• Proficiency in product management tools and methodologies, such as Agile and Lean.

Technologies & Tools

This position utilizes a range of technologies and tools essential for effective product management. Key tools include product management software such as Aha!, JIRA, and Trello for project tracking and collaboration. Data analytics platforms like Google Analytics and Tableau are employed to gather insights on consumer behavior and product performance. Familiarity with CRM systems and communication tools such as Slack and Microsoft Teams is also expected to facilitate cross-departmental collaboration.

Ideal Candidates

The ideal candidates for the Vice President of Product Management - CPG position are strategic thinkers who possess a blend of creativity and analytical prowess. They must demonstrate a strong capacity for leadership, inspiring and motivating teams while driving results. A proactive approach to problem-solving and a passion for innovation are crucial, as is a commitment to understanding consumer needs and market dynamics. Successful candidates will exhibit excellent communication skills and the ability to foster collaborative relationships across various departments.