Vice President of Product Strategy

I. Role Overview

Responsible for defining the company’s overall product strategy and mid-to-long-term development direction. By integrating market trends, customer needs, technical capabilities, and corporate business objectives, this role establishes product positioning, product portfolios, and business development roadmaps. It oversees product strategy research, product mapping, investment prioritization, and lifecycle planning, ensuring alignment between product strategy and the company’s overarching corporate strategy to enhance product competitiveness, market value, and long-term commercial returns.

II. Key Responsibilities

Product Strategy Formulation

Develop the company’s mid-to-long-term product strategy and annual product development direction.

Define strategic priorities and phased objectives based on corporate business goals.

Ensure alignment between product strategy and the company’s broader business and market strategies.

Market and Industry Research

Analyze industry trends, market size, the competitive landscape, and technological shifts.

Evaluate customer needs, market opportunities, and potential areas for product growth.

Produce regular market research reports to inform strategic product decision-making.

Product Portfolio Management

Plan the company’s product portfolio, business segments, and overall product layout.

Assess the strategic value, market potential, and resource requirements of various product lines.

Formulate recommendations for adjusting, expanding, integrating, or phasing out products within the portfolio.

Product Positioning and Competitive Strategy

Define the target market, core value proposition, and differentiation strategy for key products.

Analyze the product portfolios and competitive advantages of rivals.

Develop competitive strategies to establish sustainable market advantages for the company’s products.

Product Investment and Resource Prioritization

Establish a framework for evaluating strategic product investments and managing priorities.

Assess the market value, investment costs, and expected returns for key product initiatives.

Coordinate resources across R&D, marketing, and operations to support the development of strategic priority products.

Product Lifecycle Strategy

Develop comprehensive management strategies for products—from introduction and growth to maturity and eventual phase-out.

Regularly evaluate product market performance and long-term growth potential.

Drive the optimization of underperforming products, product upgrades, and adjustments to the product structure.

Strategic Product Project Management

Identify key strategic product projects and their respective phased objectives.

Monitor the achievement of critical milestones and strategic goals for these projects.

Coordinate the resolution of major resource or directional issues within cross-departmental strategic projects.

Product Business Models and Growth Planning

Analyze product pricing models, revenue structures, and paths to commercialization.

Evaluate commercial opportunities for new products, new business lines, and new markets. Align product value with customer needs and the company’s profit model.

Strategic Performance and Decision Support

Establish a product strategy evaluation framework and core performance indicators.

Regularly analyze product portfolio performance, market share, and return on investment (ROI).

Provide recommendations to company management regarding product strategy adjustments and business development.

Team and Organizational Capability Building

Develop product strategy management policies, analytical standards, and operational workflows.

Cultivate talent in product strategy, market research, and product portfolio management.

Foster the professionalization of the product strategy team and enhance cross-functional collaboration.

III. Qualifications

Education: Bachelor’s degree or higher; a degree in Business Administration, Marketing, Product Management, Economics, Engineering/Technology, or a related field is preferred.

Work Experience: 20+ years of experience in product management, product strategy, market research, or business planning, including at least 5 years in a senior management or team leadership role.

Strategic Capability: Proven experience in formulating mid-to-long-term product strategies, planning product portfolios, and making business development decisions.

Market Analysis: Proficient in industry research, competitive analysis, customer needs assessment, and the evaluation of market opportunities.

Business Acumen: Strong understanding of product business models, profit structures, return on investment (ROI), and product lifecycle management.

Management Skills: Skilled in cross-functional resource coordination, strategic project management, and team leadership.

Core Competencies: Strong strategic judgment, data analysis capabilities, business acumen, and decision-making skills.