Vice President Product Marketing, LearnwithAI (Remote) - $200,000/year USD

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Job Overview

The Vice President of Product Marketing at LearnwithAI will play a pivotal role in shaping the strategic direction and execution of the company's marketing initiatives. This leadership position is responsible for driving product positioning, messaging, and go-to-market strategies. The ideal candidate will work collaboratively across teams to ensure that all marketing efforts are aligned with overall business goals while also conducting market research and analysis to effectively communicate product value to target audiences. This position offers an engaging opportunity to cultivate and mentor a high-performing product marketing team while expanding LearnwithAI's market presence in the AI education sector.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to enhance brand visibility and user acquisition.
• Lead product positioning and messaging efforts to ensure clear communication of the company's unique value proposition.
• Collaborate with cross-functional teams including product development, sales, and customer success to drive product launches.
• Conduct in-depth market analysis and user research to identify trends, opportunities, and competitive landscape.
• Oversee the creation of marketing materials, including presentations, websites, and collateral that resonate with target customers.
• Mentor and develop a high-performing product marketing team while fostering a culture of innovation and accountability.
• Monitor product performance and conduct regular assessments to inform strategy adjustments.
• Engage with key stakeholders to communicate marketing goals, progress, and results effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; an MBA is preferred.
• A minimum of 10 years of relevant experience in product marketing, with at least 5 years in a leadership role.
• Proven track record of successfully launching and marketing educational technology products or SaaS solutions.
• Strong analytical skills and experience in market research and data-driven decision-making.
• Exceptional communication and interpersonal skills, with a knack for influencing others.
• Ability to thrive in a fast-paced, remote work environment, managing multiple priorities effectively.
• Proficiency in digital marketing tools, CRM software, and analytics platforms.

Technologies & Tools

The Vice President of Product Marketing will work with a variety of technologies and tools that facilitate strategic marketing efforts. Key software includes Customer Relationship Management (CRM) systems, analytics tools for tracking user engagement, various digital marketing platforms for SEO and SEM, communication and collaboration tools like Slack and Zoom, as well as project management software to streamline team tasks and workflows.

Ideal Candidates

Ideal candidates for the Vice President of Product Marketing position will possess a blend of strategic vision and practical experience within the education technology market. They will be highly creative, embracing innovation while grounding their strategies in data-driven insights. Excellent leadership skills and the ability to inspire others are crucial, alongside a deep understanding of customer needs and market dynamics. Candidates should thrive in a remote environment, exhibiting strong time-management skills, adaptability, and an unwavering commitment to achieving results.