Vice President (Senior Director), Performance Marketing

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Written by AI from the job title and company, not by SeatGeek, so some details may not match this job. The employer's own page has the real description.

Overview

The Vice President (Senior Director) of Performance Marketing at SeatGeek will be responsible for spearheading the strategic direction and execution of performance marketing initiatives aimed at maximizing customer acquisition and revenue growth. This leadership role will involve overseeing multiple marketing channels, optimizing digital advertising efforts, and leveraging data analytics to drive informed decision-making. The ideal candidate will collaborate with cross-functional teams to develop and implement innovative marketing strategies while ensuring alignment with SeatGeek's overall business objectives.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive user acquisition and revenue growth.
• Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation and excellence.
• Monitor and analyze key performance indicators (KPIs) to evaluate campaign effectiveness and inform ongoing strategy adjustments.
• Manage significant advertising budgets across various digital channels, ensuring optimal ROI and cost-efficiency.
• Collaborate with product, sales, and data analytics teams to integrate market insights and consumer feedback into marketing strategies.
• Oversee the optimization of paid search, social media advertising, email marketing, and affiliate marketing efforts.
• Stay abreast of industry trends, competitor strategies, and emerging technologies that could impact performance marketing.
• Prepare and present regular performance reports to executive leadership, summarizing outcomes, insights, and proposed strategic initiatives.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field; an MBA is preferred.
• 10+ years of experience in performance marketing, with a proven track record of driving successful digital marketing campaigns.
• Extensive knowledge of digital marketing channels, analytics tools, and ad platforms.
• Strong analytical skills and experience in data-driven decision making.
• Exceptional leadership and people management skills, with the ability to inspire and develop talent.
• Outstanding verbal and written communication skills, tailored for diverse audiences.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

This position will utilize a variety of technologies and software tools, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, CRM systems, and marketing automation platforms. Familiarity with A/B testing tools, data visualization software, and programmatic advertising platforms is also essential for success in this role.

Ideal Candidates

Ideal candidates for the Vice President (Senior Director), Performance Marketing position will possess a blend of strategic vision and hands-on execution capabilities. They will be data-driven thinkers, capable of translating complex metrics into actionable strategies. Qualities such as strong problem-solving skills, adaptability in a dynamic environment, and a passion for continuous learning will further align with the role's expectations. An effective vice president should also demonstrate exceptional interpersonal skills and a collaborative spirit, empowering teams to achieve their highest potential.