VP, Marketing
Job Description
This leader will own the marketing function with a focus on brand, demand generation, and measurable growth outcomes across the business. The role will set strategy, allocate resources, and ensure marketing efforts are tightly aligned with revenue performance. It will also partner closely with Sales, Product, and Customer Success to drive consistency from positioning through execution.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $175,000 – $210,000 annually
Responsibilities
- Set the overall marketing strategy, integrating brand and demand generation
- Own marketing-sourced pipeline and revenue, ensuring accountability for performance
- Define budget and resource allocation across marketing functions and defend ROI
- Lead brand positioning and ensure consistent messaging across segments
- Set go-to-market strategies for product launches and connect teams effectively
- Develop customer advocacy and retention strategies to reduce churn
- Build and scale a high-performing marketing team, fostering a culture of accountability
- Serve as the executive partner to cross-functional leadership, ensuring alignment and quick execution
- 12+ years of marketing experience, including senior leadership roles
- Proven track record of owning company-level pipeline or revenue numbers
- Significant experience building and scaling marketing organizations
- Strong executive presence and communication skills
- Experience setting cohesive brand and go-to-market strategies across segments
- Exceptional cross-functional leadership with Sales, Product, and Customer Success
- Ability to operate in ambiguity and adapt strategies as needed
- Experience marketing to small businesses or core customer segments is a plus
- Strong business and analytical instincts
- Comprehensive health and wellness programs
- Flexible work arrangements
- Professional development opportunities
- Collaborative and innovative work environment
- Employee recognition programs
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