VP - Mass Channel Sales

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a VP – Mass Channel Sales based in the United States.

The VP of Mass Channel Sales is a high-impact executive leadership opportunity for an experienced commercial leader to build and scale a mass retail business across major big-box, club, home improvement, and general merchandise channels. This role will define the go-to-market strategy, establish strategic retail partnerships, and develop product assortments that meet evolving customer needs. With full ownership of channel profitability and growth, the successful candidate will shape pricing, commercial investments, product launches, and retail execution. Working closely with Product, Marketing, Finance, Procurement, and Operations, this leader will connect strategic vision with operational excellence. The position offers the opportunity to build a team, influence senior retail decision-makers, and establish scalable processes in a dynamic, competitive market. This is a remote position open to candidates across the United States, with an estimated 25–40% travel commitment.