VP of Brand & Marketing Strategy

Role Description The VP of Brand & Marketing Strategy is a full-time, remote role responsible for leading the overall brand vision and integrated marketing strategy for Luxury Retail Fashion. This position oversees the development of brand positioning, messaging frameworks, and long-term market plans to strengthen brand equity and drive customer acquisition and retention. Day-to-day responsibilities include directing multi-channel marketing campaigns, guiding content and creative teams, interpreting market and consumer insights, and aligning brand initiatives with merchandising, e-commerce, and retail operations. The role also manages budgets and agency partnerships, sets performance metrics, and supports executive decision-making through clear reporting and strategic recommendations. This leader is expected to foster cross-functional collaboration, ensure consistency across all brand touchpoints, and mentor a high-performing marketing team.

Qualifications

• Strong Brand Strategy and Brand Management skills, including the ability to define positioning, evolve brand architecture, and maintain cohesive visual and verbal identity.
• Expertise in Market Planning and Marketing, with experience in building go-to-market plans, managing campaigns, and optimizing spend across channels.
• Proven capability in growing Brand Awareness through digital, social, PR, influencer, and experiential initiatives.
• Extensive leadership experience in fashion, retail, or consumer brands, with a track record of managing and developing diverse, distributed teams.
• High proficiency in data-driven decision-making, including use of analytics tools, KPIs, and customer insights to shape strategy.
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or equivalent) is beneficial.
• Experience working in remote or hybrid environments, with strong organizational skills and the ability to manage multiple initiatives simultaneously.