VP of Brand Strategy

Role Description The VP of Brand Strategy is a full-time remote role responsible for shaping and leading the overall brand vision and positioning for David Yurman across all channels and markets. This role oversees the development of integrated brand strategies, including digital, retail, and wholesale, ensuring consistent storytelling and alignment with business objectives. Day-to-day responsibilities include analyzing market and consumer insights, partnering with cross-functional teams to define strategic priorities, and guiding the creation of brand campaigns and content. The VP of Brand Strategy will collaborate closely with marketing, e-commerce, merchandising, finance, and executive leadership to optimize brand performance, drive growth, and maintain brand equity. The role also involves monitoring competitive activity, managing key external agency and consultant relationships, and presenting strategic recommendations to senior leadership.

Qualifications

• Strong Analytical Skills with the ability to interpret data, consumer insights, and market trends to inform brand decisions.
• Demonstrated experience in Strategic Planning and Digital Strategy, including building and executing long-term brand roadmaps across channels.
• Background in Consulting or advisory roles, with proven ability to influence stakeholders and drive cross-functional alignment.
• Solid understanding of Finance principles to connect brand initiatives to financial outcomes, budgets, and ROI.
• Extensive experience in brand management, preferably in luxury goods, fashion, or jewelry sectors.
• Proven leadership capabilities, including team management, talent development, and collaborative decision-making.
• Excellent communication and presentation skills, with the ability to articulate complex strategies clearly to diverse audiences.
• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree (MBA or similar) is a plus.
• Experience working in or leading remote teams, with strong organizational and time-management skills.