VP of Marketing

ABOUT SUMMIT 

At Summit we believe that every connection has the ability to change the world. The Summit ecosystem offers events, experiences and memberships that educate, connect and inspire people. We gather entrepreneurs, artists, investors, global explorers, innovators and diverse thinkers from around the world to develop positive, impactful relationships through dynamic shared experiences. 

Summit is an ecosystem that exists on this remarkable planet to connect and nourish the global makers. The high intensity, work hard play harder, do it no matter how big and bold, uninhibited human. Summit was born out of a pure desire to create experiences for people to gather, connect and inspire one another. The Summit community has grown and evolved naturally, coming together throughout the years across our planet to learn, grow, expand and gather. A beautiful interconnected ecosystem. This nexus for the creative and entrepreneurial community that is Summit has become an incredible network of cultural advancement, impact and change. Our growth has been inspired by our trusted community’s need and our desire to always be in service of living our biggest lives.

ABOUT YOU

You are a marketing operator who loves connecting between all channels. You thrive on curating meaningful, long-lasting relationships. You love connecting dots and empowering, coaching and managing a team. 

You are confident, curious, charismatic and kind; direct, discerning and specific about how to effectively create value. 

You understand the power of connection and the importance of helping others find the people and resources they need to thrive.

You are a product evangelist and can successfully convey information about our product to a broader community in a way that makes people eager to participate. 

You are strategic when it comes to when, how and where you spend your time.  

ROLE & RESPONSIBILITIES

As VP of Marketing, your primary responsibilities will include full oversight and tactical execution of all Company marketing, brand partnership and media channels including email marketing, all social platforms, website, all media production, distribution and content management across all Summit brands. 

You will oversee the department that develops marketing plans and campaigns for all Summit experiences, maintains brand guidelines, manages our social media agency and marketing assets and manages all of our media platforms. 

You will work closely with the CEO, a Creative Director who leads all creative ideation and execution and senior leadership to shape content strategy, build sales materials and custom partnership programs, present to prospective partners and manage marketing campaign reporting. 

You will also partner with the production team to define partner terms and expectations and support on-site execution of partnerships, along with any other marketing and revenue needs that the Company deems fit.

RESPONSIBILITIES 

Marketing 

• Manage deployment and reporting for all Summit email communications
• Manage our social media agency
• Work with design and website team on all marketing aspects of our website, email, social and content 
• Work with senior leadership on developing our content strategy
• Develop and manage marketing plans for all Summit events and marketing campaigns
• Develop and manage updated brand guidelines for Summit 
• Work with CEO and senior leadership on developing strategic partnerships that drive growth and revenue 
• Manage all marketing department assets and materials 

Summit Brand Partnerships 

• Develop and maintain all sales materials for Summit partnerships with CEO 
• Develop custom programs to prospective partners with partnership teams 
• Present custom programs with CEO and sales team 
• Partner with event production personnel on defining partners terms and expectations during the pre-sell process
• Support production team with additional account management (when necessary) 

Summit Media and Distribution Channels 

• Work with the Creative Director to scope content capture for each event, including shot lists, session recording schedules and short-form and long-form content capture needs
• Manage all short form and long form content capture 
• Manage videographer, photographer and editing vendors, including scopes of work, shot lists and delivery timelines
• Manage raw event footage and audio (hard drives, cloud uploads, etc.) and confirm complete delivery against the event’s shot list and session schedule
• Own and maintain the Summit media library of all session recordings, video, audio and photo assets, including file organization, naming conventions, metadata and backup/archival
• Manage all post-event editing for channel distribution, from rough cuts through final delivery, in partnership with the Creative Director and approved vendors
• Track usage rights and releases for speakers, performers and partners to ensure assets are cleared for each intended use
• Develop and manage the distribution calendar for session content across YouTube and all media channels, social media, SoundCloud, the Summit One app and other channels
• Repurpose library assets for marketing campaigns, sales materials and partner deliverables
• Manage and report on performance of all media channels and content distribution

SKILLS

• You embody the ethos and culture of the community and are a collaborative and kind human being
• You have exceptional communication skills and a strong attention to detail
• You are a self-starter who is able to work both independently and as part of a team

JOB TYPE

This is a full-time role. 

COMPENSATION

Salary, based and commensurate to experience level.